Job opportunity
Automotive Software Product Marketing Manager
autotradercanada
Shape automotive software marketing through positioning, launches, and customer insight for AutoTrader.ca, AutoSync, Dealertrack Canada, and CMS products. Work independently with cross-functional teams.
As Product Marketing Manager, you will translate product strategy into clear messaging and measurable marketing activity. Reporting to the Senior Product Marketing Manager, you will manage day-to-day marketing for an assigned portfolio. You will partner with Product, Sales, Performance Marketing, and Creative teams to clarify value for dealers and strengthen internal storytelling.
Key Responsibilities:
Develop product positioning, value propositions, and customer-focused messaging
Build and execute coordinated product and feature launch plans
Plan campaigns supporting acquisition, adoption, and retention
Create sales decks, one-pagers, explanations, and training content
Track measures and recommend messaging or campaign improvements
Requirements:
At least four years of product marketing experience
Experience in B2B SaaS, technology, or automotive software
Positioning, launches, go-to-market, and sales enablement experience
Strong writing, storytelling, analytical, and stakeholder management skills
Excellent English; French strongly preferred; AI tools comfort
Bring automotive software marketing, launch planning, and customer-value storytelling skills to AutoTrader.ca’s Canadian product portfolio.
#J-18808-Ljbffr
Apply on source site As Product Marketing Manager, you will translate product strategy into clear messaging and measurable marketing activity. Reporting to the Senior Product Marketing Manager, you will manage day-to-day marketing for an assigned portfolio. You will partner with Product, Sales, Performance Marketing, and Creative teams to clarify value for dealers and strengthen internal storytelling.
Key Responsibilities:
Develop product positioning, value propositions, and customer-focused messaging
Build and execute coordinated product and feature launch plans
Plan campaigns supporting acquisition, adoption, and retention
Create sales decks, one-pagers, explanations, and training content
Track measures and recommend messaging or campaign improvements
Requirements:
At least four years of product marketing experience
Experience in B2B SaaS, technology, or automotive software
Positioning, launches, go-to-market, and sales enablement experience
Strong writing, storytelling, analytical, and stakeholder management skills
Excellent English; French strongly preferred; AI tools comfort
Bring automotive software marketing, launch planning, and customer-value storytelling skills to AutoTrader.ca’s Canadian product portfolio.
#J-18808-Ljbffr