Job opportunity
Advertising Yield Technology Manager
Bank N.A.
Drive advertising yield and technology for Blue Rewards at 250 Yonge Street, optimizing programmatic monetization across digital properties and media partners.
As Manager, Advertising Yield and Technology, you will explore revenue opportunities across Blue Rewards and strengthen its media strategy. You will manage DSPs, SSPs, advertising technology libraries, inventory testing, and tagging strategies. The work includes reporting, pricing, forecasting, troubleshooting, and partner relationships.
Key Responsibilities:
Explore advertising revenue opportunities across Blue Rewards
Optimize advertising stack, DSPs, SSPs, and technology libraries
Lead ad testing and inventory yield optimization
Report yield, media revenue, and SSP delivery tracking
Manage pricing, tagging, forecasting, and advertising partnerships
Requirements:
At least four years in publisher monetization or advertising technology
Deep publisher-side programmatic advertising experience in retail
Experience with online ad serving, SSPs, and programmatic systems
Experience creating and executing inventory tagging strategies
Strong programmatic, paid social, communication, and partner leadership skills
Apply advertising technology, programmatic expertise, and yield optimization skills to grow Blue Rewards media revenue with BMO.
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Apply on source site As Manager, Advertising Yield and Technology, you will explore revenue opportunities across Blue Rewards and strengthen its media strategy. You will manage DSPs, SSPs, advertising technology libraries, inventory testing, and tagging strategies. The work includes reporting, pricing, forecasting, troubleshooting, and partner relationships.
Key Responsibilities:
Explore advertising revenue opportunities across Blue Rewards
Optimize advertising stack, DSPs, SSPs, and technology libraries
Lead ad testing and inventory yield optimization
Report yield, media revenue, and SSP delivery tracking
Manage pricing, tagging, forecasting, and advertising partnerships
Requirements:
At least four years in publisher monetization or advertising technology
Deep publisher-side programmatic advertising experience in retail
Experience with online ad serving, SSPs, and programmatic systems
Experience creating and executing inventory tagging strategies
Strong programmatic, paid social, communication, and partner leadership skills
Apply advertising technology, programmatic expertise, and yield optimization skills to grow Blue Rewards media revenue with BMO.
#J-18808-Ljbffr