Job opportunity
Integrated ABM Campaign Manager
Tailscale
Drive integrated ABM campaigns at Tailscale using LinkedIn advertising and personalized experiences in a fully distributed company. Reach priority accounts across Enterprise and Mid-Market segments.
As an Integrated ABM Campaign Manager, you will build campaigns for net-new acquisition and customer expansion. You will connect paid advertising, direct mail, gifting, content, and Sales outreach. The role requires campaign ownership from strategy through measurement, using data to improve engagement, meetings, pipeline creation, and progression.
Key Responsibilities:
Own integrated ABM strategy, planning, execution, and optimization
Develop audiences, messaging, budgets, channel plans, and metrics
Manage LinkedIn advertising and personalized landing pages
Coordinate direct mail, gifting, and prospect engagement workflows
Partner with Sales and Operations to activate campaigns
Requirements:
Five or more years of B2B marketing experience
Experience building ABM campaigns for acquisition and expansion
Hands-on LinkedIn advertising and audience segmentation experience
Experience with marketing automation and personalized landing pages
Comfort managing campaigns, stakeholders, testing, and performance data
Apply integrated ABM, LinkedIn advertising, personalization, and data-driven optimization to advance Tailscale’s priority accounts.
#J-18808-Ljbffr
Apply on source site As an Integrated ABM Campaign Manager, you will build campaigns for net-new acquisition and customer expansion. You will connect paid advertising, direct mail, gifting, content, and Sales outreach. The role requires campaign ownership from strategy through measurement, using data to improve engagement, meetings, pipeline creation, and progression.
Key Responsibilities:
Own integrated ABM strategy, planning, execution, and optimization
Develop audiences, messaging, budgets, channel plans, and metrics
Manage LinkedIn advertising and personalized landing pages
Coordinate direct mail, gifting, and prospect engagement workflows
Partner with Sales and Operations to activate campaigns
Requirements:
Five or more years of B2B marketing experience
Experience building ABM campaigns for acquisition and expansion
Hands-on LinkedIn advertising and audience segmentation experience
Experience with marketing automation and personalized landing pages
Comfort managing campaigns, stakeholders, testing, and performance data
Apply integrated ABM, LinkedIn advertising, personalization, and data-driven optimization to advance Tailscale’s priority accounts.
#J-18808-Ljbffr