Job opportunity
Senior Digital Growth Manager
Okta
Shape digital growth at Okta through customer research and experimentation strategy, guiding B2B personalization across complex buyer journeys.
As a Senior Digital Growth and Personalization Manager, you will advise Digital Strategy stakeholders on testing priorities, hypotheses, and results. You will build quarterly roadmaps, launch straightforward web tests, and translate research into actionable strategies. The work combines segmentation, targeting, technical fluency, and executive storytelling.
Key Responsibilities:
Define testing and personalization priorities with stakeholders
Build quarterly roadmaps around research and business priorities
Research B2B journeys, segments, friction points, and behavior patterns
Launch simple tests and manage plans, criteria, and validation
Present insights and recommendations to strategic stakeholders
Requirements:
Five or more years in growth, experimentation, or optimization
Experience managing testing roadmaps across marketing functions
Expertise in segmentation, targeting, and personalization campaigns
Experience with Optimizely, VWO, or another testing platform
Understanding of B2B sales cycles and buyer complexity
Apply digital strategy, customer research, experimentation, and personalization expertise to strengthen Okta’s B2B customer experiences.
#J-18808-Ljbffr
Apply on source site As a Senior Digital Growth and Personalization Manager, you will advise Digital Strategy stakeholders on testing priorities, hypotheses, and results. You will build quarterly roadmaps, launch straightforward web tests, and translate research into actionable strategies. The work combines segmentation, targeting, technical fluency, and executive storytelling.
Key Responsibilities:
Define testing and personalization priorities with stakeholders
Build quarterly roadmaps around research and business priorities
Research B2B journeys, segments, friction points, and behavior patterns
Launch simple tests and manage plans, criteria, and validation
Present insights and recommendations to strategic stakeholders
Requirements:
Five or more years in growth, experimentation, or optimization
Experience managing testing roadmaps across marketing functions
Expertise in segmentation, targeting, and personalization campaigns
Experience with Optimizely, VWO, or another testing platform
Understanding of B2B sales cycles and buyer complexity
Apply digital strategy, customer research, experimentation, and personalization expertise to strengthen Okta’s B2B customer experiences.
#J-18808-Ljbffr