Job opportunity
Sr. Copywriter
Canada Goose
Location: Toronto
Address: 100 Queens Quay East Toronto, Ontario M5E 1V3 Canada
Job Title: Sr. Copywriter
Canada Goose isn't like anything else. We've built something great, something special - an iconic lifestyle brand with an inspirational and authentic story. At the heart of it is our promise to inspire and enable all people to thrive in the world outside. At Canada Goose, you're part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by our purpose to embolden explorers and preserve the planet they roam. We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people.
Here, opportunities are everywhere - to try something new, to learn, to do meaningful and impactful work, and they're yours for the taking.
Position Overview:
The Senior Copywriter leads the written voice of Canada Goose and is a key creative partner in how we tell our story. Reporting to the Director, Brand Creative Lead, they will shape and evolve our brand voice, partner with Art Directors to concept integrated campaigns, and set the standard for writing across every touchpoint, from OOH and retail theatre to owned social, paid media, film and eCommerce. They will lead copy across the team and mentor other writers, owning the quality and consistency of all copy that leaves the team. This is a senior role for a conceptual writer with a strong fashion or luxury background who believes deeply in the partnership between words and visuals.
About The Role:
Brand Voice & Storytelling
Define, evolve and champion the Canada Goose tone of voice, making sure it comes to life consistently across every channel and market
Own the brand voice guidelines, style guide and glossary of terms, keeping them current and easy for teams to use
Develop seasonal narratives, campaign lines and product storytelling that build brand equity and connect with our customer
Lead naming and messaging frameworks, including seasonal style and colour naming with Design and Merchandising
Concept & Campaign
Partner with the Director, Brand Creative Lead and Art Directors to translate briefs into integrated campaign concepts where words and visuals work as one idea
Build every idea as a 360 program, writing across OOH, retail theatre and windows, owned social, paid media, film, eCommerce, CRM and PR
Write and shape scripts, voiceover and on-screen copy for brand films, product films and social video
Lead brainstorms and bring big ideas to the table, not just the words that support them
Present and sell ideas to creative leadership and cross-functional partners with clarity and a strong rationale
Craft & Quality
Set a high bar for language, voice, rhythm and narrative structure across all consumer-facing work
Act as final copy review on the team's work, from headlines and long form editorial to product copy, email and social
Partner with Product and Legal to validate product claims and keep copy accurate
Work with translation partners so copy reads authentically in French and across our global markets
Leadership & Collaboration
Lead copy across the Creative team, mentoring writers through clear direction, regular feedback and shared craft standards
Guide copy priorities across projects, and brief and oversee freelance writers as needed
Build and refine the copywriting process and approval workflow within Creative and across the organization
Partner with Brand, Marketing, Product, Merchandising, eCommerce, Social, Retail and Communications teams to bring messaging thinking in early
Stay connected to culture, fashion and storytelling trends to keep our voice fresh and relevant
About You:
8+ years of copywriting experience at a leading agency or in-house brand team, ideally within fashion, luxury or premium consumer brands
Proven experience leading copy on integrated, 360 campaigns from concept through to execution across OOH, retail, social, paid media and film
Exceptional storytelling ability, with a demonstrated mastery of voice, tone and narrative craft
A strong conceptual thinker who can take a brief and find multiple compelling ways to solve it
Experience writing for film and motion, including scripts and voiceover
Experience developing or owning a brand voice and style guide
Experience leading copy on projects and mentoring other writers
A portfolio that shows produced, integrated campaign work and range, from big brand ideas to product storytelling. Portfolio required with application
A strong understanding of the luxury fashion customer and product storytelling
Exceptional writing, editing and proofreading skills with meticulous attention to detail
A confident presenter and collaborator who works well with all levels of internal and external partners
Organized and solutions-oriented, able to manage multiple priorities and tight timelines
Bilingualism in English and French is an asset
Degree in English, Jour
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Apply on source site Address: 100 Queens Quay East Toronto, Ontario M5E 1V3 Canada
Job Title: Sr. Copywriter
Canada Goose isn't like anything else. We've built something great, something special - an iconic lifestyle brand with an inspirational and authentic story. At the heart of it is our promise to inspire and enable all people to thrive in the world outside. At Canada Goose, you're part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by our purpose to embolden explorers and preserve the planet they roam. We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people.
Here, opportunities are everywhere - to try something new, to learn, to do meaningful and impactful work, and they're yours for the taking.
Position Overview:
The Senior Copywriter leads the written voice of Canada Goose and is a key creative partner in how we tell our story. Reporting to the Director, Brand Creative Lead, they will shape and evolve our brand voice, partner with Art Directors to concept integrated campaigns, and set the standard for writing across every touchpoint, from OOH and retail theatre to owned social, paid media, film and eCommerce. They will lead copy across the team and mentor other writers, owning the quality and consistency of all copy that leaves the team. This is a senior role for a conceptual writer with a strong fashion or luxury background who believes deeply in the partnership between words and visuals.
About The Role:
Brand Voice & Storytelling
Define, evolve and champion the Canada Goose tone of voice, making sure it comes to life consistently across every channel and market
Own the brand voice guidelines, style guide and glossary of terms, keeping them current and easy for teams to use
Develop seasonal narratives, campaign lines and product storytelling that build brand equity and connect with our customer
Lead naming and messaging frameworks, including seasonal style and colour naming with Design and Merchandising
Concept & Campaign
Partner with the Director, Brand Creative Lead and Art Directors to translate briefs into integrated campaign concepts where words and visuals work as one idea
Build every idea as a 360 program, writing across OOH, retail theatre and windows, owned social, paid media, film, eCommerce, CRM and PR
Write and shape scripts, voiceover and on-screen copy for brand films, product films and social video
Lead brainstorms and bring big ideas to the table, not just the words that support them
Present and sell ideas to creative leadership and cross-functional partners with clarity and a strong rationale
Craft & Quality
Set a high bar for language, voice, rhythm and narrative structure across all consumer-facing work
Act as final copy review on the team's work, from headlines and long form editorial to product copy, email and social
Partner with Product and Legal to validate product claims and keep copy accurate
Work with translation partners so copy reads authentically in French and across our global markets
Leadership & Collaboration
Lead copy across the Creative team, mentoring writers through clear direction, regular feedback and shared craft standards
Guide copy priorities across projects, and brief and oversee freelance writers as needed
Build and refine the copywriting process and approval workflow within Creative and across the organization
Partner with Brand, Marketing, Product, Merchandising, eCommerce, Social, Retail and Communications teams to bring messaging thinking in early
Stay connected to culture, fashion and storytelling trends to keep our voice fresh and relevant
About You:
8+ years of copywriting experience at a leading agency or in-house brand team, ideally within fashion, luxury or premium consumer brands
Proven experience leading copy on integrated, 360 campaigns from concept through to execution across OOH, retail, social, paid media and film
Exceptional storytelling ability, with a demonstrated mastery of voice, tone and narrative craft
A strong conceptual thinker who can take a brief and find multiple compelling ways to solve it
Experience writing for film and motion, including scripts and voiceover
Experience developing or owning a brand voice and style guide
Experience leading copy on projects and mentoring other writers
A portfolio that shows produced, integrated campaign work and range, from big brand ideas to product storytelling. Portfolio required with application
A strong understanding of the luxury fashion customer and product storytelling
Exceptional writing, editing and proofreading skills with meticulous attention to detail
A confident presenter and collaborator who works well with all levels of internal and external partners
Organized and solutions-oriented, able to manage multiple priorities and tight timelines
Bilingualism in English and French is an asset
Degree in English, Jour
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