Lead digital experience and growth at Definity through web operations, conversion optimization, and paid acquisition in a flexible hybrid model. Oversee public websites and campaigns supporting broker and customer journeys.
Reporting to the AVP, Digital Marketing & Operations, this leadership role manages digital publishing, website maintenance, and performance media. You will shape web roadmaps, improve user experiences, and optimize paid search, social, display, and programmatic campaigns. The work supports growth, brand integrity, and regulatory compliance across Definity’s digital footprint.
Key Responsibilities:

Oversee maintenance, content updates, and publishing across public-facing websites
Manage CMS roadmaps, workflows, reliability, brand guidelines, and compliance
Design and scale B2B paid acquisition and lead generation programs
Build UX, CRO, personalization, and continuous testing roadmaps
Lead direct reports, agencies, vendors, budgets, and channel investment
Requirements:

Bachelor’s degree in marketing, business, computer science, or related field
Eight to ten years’ progressive digital marketing and web operations experience
At least four years managing CMS, publishing, paid media, or CRO
Experience with LinkedIn Campaign Manager, Google Ads, and Google Analytics 4
Knowledge of HTML, CSS, UX principles, governance, and A:B testing
Bring digital leadership, web governance, CRO, and paid acquisition expertise to Definity’s growing insurance brands and customer journeys.

#J-18808-Ljbffr

Senior Digital Experience Growth Manager