Job opportunity
B2B Product Marketing Specialist
Payworks Inc.
Translate technical product details into compelling B2B messaging as Payworks’ Marketing Specialist (Product), using strong writing and editing skills. This hybrid position supports Canadian markets.
Reporting to the Senior Manager, Go-to-Market & Enablement, you will communicate the value of Payworks workforce management solutions. The role focuses on product narratives, launch communications, client content, and consistent messaging. You will collaborate with Product Marketing, Marketing, Sales, Product, and Client Experience teams.
Key Responsibilities:
Translate product specifications and updates into buyer-centric messaging
Draft launch communications, feature announcements, and release notes
Create articles, guides, education content, and webinar copy
Maintain positioning documents, personas, and messaging frameworks
Support webinars, sales collateral, and reusable content templates
Requirements:
Post-secondary Marketing, Communications, or related education
Two to four years of relevant B2B experience
Excellent writing and editing skills for technical information
Ability to adapt messaging across audiences and channels
Comfort using AI tools such as Claude
Apply your product marketing, content creation, and strategic communication skills to Payworks workforce management solutions.
#J-18808-Ljbffr
Apply on source site Reporting to the Senior Manager, Go-to-Market & Enablement, you will communicate the value of Payworks workforce management solutions. The role focuses on product narratives, launch communications, client content, and consistent messaging. You will collaborate with Product Marketing, Marketing, Sales, Product, and Client Experience teams.
Key Responsibilities:
Translate product specifications and updates into buyer-centric messaging
Draft launch communications, feature announcements, and release notes
Create articles, guides, education content, and webinar copy
Maintain positioning documents, personas, and messaging frameworks
Support webinars, sales collateral, and reusable content templates
Requirements:
Post-secondary Marketing, Communications, or related education
Two to four years of relevant B2B experience
Excellent writing and editing skills for technical information
Ability to adapt messaging across audiences and channels
Comfort using AI tools such as Claude
Apply your product marketing, content creation, and strategic communication skills to Payworks workforce management solutions.
#J-18808-Ljbffr