Job opportunity
Paid Media Specialist Digital Campaigns
RCL - Reitmans Canada Ltd/Ltée
Build integrated digital media plans for Reitmans (Canada) Limited across Display, Social, SEM, and Affiliate campaigns in a hybrid environment.
As a Paid Media Specialist on an 18-month contract, you will support marketing objectives for Reitmans, RW&CO., and PENN. Penningtons. The work includes media buying, audience segmentation, creative coordination, tagging, tracking, and performance analysis. You will collaborate with marketing, e-commerce, digital media, and external partners.
Key Responsibilities:
Develop media plans across conversion funnel stages
Manage Display, Social, SEM, and Affiliate campaigns
Coordinate audiences, creative, tagging, and tracking
Oversee campaign setup, trafficking, pacing, and optimization
Analyze performance and provide strategic insights
Requirements:
Bachelor’s degree in E-commerce, Marketing, or related field
Two-plus years of digital media buying experience
Proficiency with Google Ads, Meta Business Manager, and DSPs
Knowledge of Paid Search, Display, Programmatic, and Paid Social
French and English fluency required, spoken and written
Apply digital media buying, campaign analysis, and collaboration skills across RCL’s Canadian fashion brands and marketing channels.
#J-18808-Ljbffr
Apply on source site As a Paid Media Specialist on an 18-month contract, you will support marketing objectives for Reitmans, RW&CO., and PENN. Penningtons. The work includes media buying, audience segmentation, creative coordination, tagging, tracking, and performance analysis. You will collaborate with marketing, e-commerce, digital media, and external partners.
Key Responsibilities:
Develop media plans across conversion funnel stages
Manage Display, Social, SEM, and Affiliate campaigns
Coordinate audiences, creative, tagging, and tracking
Oversee campaign setup, trafficking, pacing, and optimization
Analyze performance and provide strategic insights
Requirements:
Bachelor’s degree in E-commerce, Marketing, or related field
Two-plus years of digital media buying experience
Proficiency with Google Ads, Meta Business Manager, and DSPs
Knowledge of Paid Search, Display, Programmatic, and Paid Social
French and English fluency required, spoken and written
Apply digital media buying, campaign analysis, and collaboration skills across RCL’s Canadian fashion brands and marketing channels.
#J-18808-Ljbffr