Drive B2B demand generation for EERS 2LIVE by building qualified pipeline through CRM-led campaigns, webinars, email, and digital channels. Own revenue-focused marketing across MRI markets.
This senior marketing leader owns the funnel from lead generation through pipeline conversion. You will partner directly with the Director of Commercialization, translating technical and clinical concepts into messages for hospitals, clinicians, partners, and investors. The role prioritizes pipeline and revenue over personally producing creative assets.
Key Responsibilities:

Build and optimize email, digital, webinar, and outbound campaigns
Track MQLs and SQLs through CRM systems end-to-end
Report weekly on pipeline coverage, conversions, and funnel health
Partner with commercialization, engineering, and clinical teams
Direct agencies and freelancers producing creative, video, and web assets
Requirements:

Five-plus years of B2B marketing experience
Direct ownership of demand generation and sales pipeline functions
Hands-on HubSpot or Salesforce and marketing automation experience
Experience partnering with sales leadership on revenue targets
Degree in marketing, business, communications, or related field
Apply your pipeline ownership, CRM expertise, and commercial marketing leadership to EERS 2LIVE’s MRI technology markets.

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B2B Demand Generation Marketing Manager