Job opportunity
Associate Director Programmatic Strategy
Directive
Lead programmatic strategy and activation remotely at Directive Consulting, using DSP expertise and measurement frameworks to advance B2B performance marketing.
As Associate Director, Programmatic Strategy & Activation, you will expand service offerings and guide the department’s strategic vision. The role requires programmatic planning, campaign optimization, KPI analysis, and cross-functional collaboration. You will support client growth across B2B and SaaS landscapes while developing partner relationships and sharing subject matter expertise.
Key Responsibilities:
Develop and execute comprehensive programmatic advertising strategies
Align initiatives with cross-functional business and marketing objectives
Define KPIs and analyze campaign performance for optimization
Manage programmatic partners, vendors, and platforms
Provide thought leadership and industry insights
Requirements:
Seven-plus years of programmatic experience in relevant organizations
Two-plus years managing, motivating, and coaching people
Experience driving B2B or SaaS growth above $50,000 monthly budgets
Hands-on DSP expertise, preferably TTD, Nexxen, or DV360
Experience with ABM, measurement frameworks, and new business pitches
Bring programmatic leadership, analytical thinking, and DSP activation expertise to Directive Consulting’s remote-first marketing team.
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Apply on source site As Associate Director, Programmatic Strategy & Activation, you will expand service offerings and guide the department’s strategic vision. The role requires programmatic planning, campaign optimization, KPI analysis, and cross-functional collaboration. You will support client growth across B2B and SaaS landscapes while developing partner relationships and sharing subject matter expertise.
Key Responsibilities:
Develop and execute comprehensive programmatic advertising strategies
Align initiatives with cross-functional business and marketing objectives
Define KPIs and analyze campaign performance for optimization
Manage programmatic partners, vendors, and platforms
Provide thought leadership and industry insights
Requirements:
Seven-plus years of programmatic experience in relevant organizations
Two-plus years managing, motivating, and coaching people
Experience driving B2B or SaaS growth above $50,000 monthly budgets
Hands-on DSP expertise, preferably TTD, Nexxen, or DV360
Experience with ABM, measurement frameworks, and new business pitches
Bring programmatic leadership, analytical thinking, and DSP activation expertise to Directive Consulting’s remote-first marketing team.
#J-18808-Ljbffr