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Job opportunity

VP of Sales - Luxury Heating

Keller Executive Search

Fredericton, New Brunswick 277.000 - 304.000
Our client is a globally recognized, privately held multinational and the world leader in premium outdoor heating solutions for residential and hospitality applications. The company has grown organically at roughly 20% per year since entering the North American market and is now hiring its first dedicated VP of Sales for North America.

You will take full ownership of the North American sales function, leading a team of approximately 15 across specification sales, builder sales, inside sales, and channel management in both the U.S. and Canada. The position reports to the President of Global Heating, with accountability to the CEO.

The mandate is growth and business development, not maintenance. You will build pipeline, open new markets and verticals, architect a scalable sales operating model, and drive the commercial strategy to support the company's 2027 to 2030 growth ambitions. You carry regional accountability for revenue delivery, gross margin performance, and cost-to-serve management.

Essential

Minimum 7 years of progressive commercial leadership in B2B environments

Proven track record driving revenue growth while maintaining margin discipline across multi-region sales organizations

Experience in specification-driven, technical, or premium durable goods markets (e.g., HVAC, building materials, construction products)

Strong familiarity with the architect, developer, contractor, and builder ecosystem

Experience managing long-cycle project pipelines from design influence through to close

Business development orientation with a record of opening new verticals, territories, and strategic accounts

Experience leading and coaching sales teams with structured, KPI-driven operating rhythms

Financial acumen including pricing strategy, discount discipline, contribution margin analysis, and forecast accuracy

Bachelor's degree in business or a related field

Preferred

Experience with HubSpot or similar CRM platforms and performance dashboards

Background in heating, HVAC, or outdoor living products

Experience managing Canadian sales operations alongside U.S. markets

Base Salary:

$200,000 to $220,000

Incentive Compensation:

Commission structure bringing total earnings approximately 25 to 30 percent above base

Paid Leave:

20 days annually

Health Benefits:

Comprehensive health benefit program

Retirement:

401(k) plan

Career Path:

Clear trajectory toward global sales leadership

Equal Employment Opportunity and Non-Discrimination Policy

Equal Employment Opportunity Statement: Both Keller Executive Search and our clients are Equal Opportunity Employers. For all positions, whether with Keller Executive Search or our clients, qualified applicants will receive consideration for employment without regard to race, skin color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran status, disability, genetic information, or any other legally protected status.

Commitment to Diversity: Keller Executive Search and its clients are committed to fostering a diverse and inclusive work environment where all individuals are valued and respected.

Reasonable Accommodations: Both Keller Executive Search and our clients are committed to providing reasonable accommodations to individuals with disabilities and pregnant individuals. We engage in an interactive process to determine effective, reasonable accommodations.

Veteran Status: Both Keller Executive Search and our clients provide equal employment opportunities to veterans and comply with applicable state laws regarding veteran preference in employment. If you are a veteran, please inform us during the application process.

Genetic Information: In accordance with federal and state laws, both Keller Executive Search and our clients do not discriminate based on genetic information. We do not request or require genetic information from applicants or employees, except as permitted by law.

Local Laws: Both Keller Executive Search and our clients comply with all applicable local laws and ordinances regarding employment practices in the areas where we operate.

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