Job opportunity
Manager, Marketing & Product Growth
BC Community Alliance
Marketing, Communications and Product Growth Contractor Vancouver, BC Hybrid $28 CAD per hour
Role:
Manager of Marketing & Product Growth
Status:
Independent Contractor, Part-time (20 hours/week)
Contract Term:
24 weeks (October 13th, 2026 - March 31st, 2027 with possibility of extension)
Location:
Vancouver, BC (occasional onsite presence expected at Fraser Street Studios and coordination across the virtual office and partner locations)
Who we are
BC Community Alliance (BCCA) is a Black-led nonprofit, community-based organization, formed in 2019, and registered as a non-profit in 2020.
BCCA is dedicated to advancing equity, safety, wellbeing and economic opportunity for Black, African and Caribbean communities in British Columbia. Our work connects education, youth leadership, entrepreneurship, advocacy and direct support through initiatives including Safe School Hub, the Student Support Learning Program and Community Venture Hub, and Fraser Street Studios located in Vancouver, BC.
Who we’re looking for
BC Community Alliance (BCCA) is looking for a hands‑on marketing and product professional who can help people discover, understand and use BCCA’s services, and improve those services through evidence and user feedback.
The Manager, Marketing & Product Growth will bring together marketing execution, audience research, product planning and adoption measurement. The role will translate the Executive Director’s strategic direction into focused campaigns and prioritized product improvements.
What you’ll Do - Scope of Services
Marketing Strategy and Execution (30%)
Develop and implement targeted marketing plans, campaign calendars, and audience‑specific messaging aligned with organizational priorities and capacity
Coordinate website content, email campaigns, social media, promotional materials, partner outreach, and creative contributors
Maintain consistent messaging across BCCA, Safe School Hub, and assigned initiatives
Audience Engagement and Participation (20%)
Research audience needs, barriers, and engagement patterns using appropriate privacy and consent safeguards
Improve participant journeys from awareness and inquiry through registration, attendance, and ongoing engagement
Support recruitment, retention, referrals, and meaningful participation in funded programs
Product Strategy and Prioritization (20%)
Translate organizational priorities, user research, and operational needs into a proposed product roadmap and prioritized development backlog
Develop product briefs, user stories, and acceptance criteria
Recommend priorities based on participant value, funded outcomes, accessibility, risk, technical effort, and available resources
Obtain approval for material changes to scope, cost, or strategic direction
Product Delivery and Adoption (10%)
Coordinate with developers and operational teams on requirements, testing, releases, feedback, and service readiness
Improve approved digital service journeys, including intake, registration, scheduling, and Legal Education
Maintain accurate release notes, user guidance, and product documentation while respecting technical and professional responsibilities
Organizational Growth and Partnerships (10%)
Develop approved outreach and conversion strategies for Fraser Street Studios, membership initiatives, and other funded or authorized services
Improve repeat participation, bookings, retention, and partner engagement
Develop practical forecasts distinguishing inquiries, qualified opportunities, confirmed sales, and collected revenue
Collaborate with Finance and Operations to assess costs, sustainability, and contribution while supporting fund-development communications and impact reporting
Performance Measurement and Resource Management (5%)
Establish campaign baselines, realistic targets, and measurable outcomes before launch
Monitor acquisition, registration, participation, retention, conversion, and product adoption
Run focused marketing experiments and adjust or discontinue ineffective initiatives.
Track approved spending and staff time across funded workstreams
Produce a monthly marketing and product dashboard covering results, insights, risks, and decisions required
Maintain accurate campaign, product, and approval records in Asana and shared documentation
Collaboration and Decision-Making (5%)
Report to the Executive Director and work closely with other organizational teams.
Lead marketing strategy, audience research, campaign execution, product prioritization, backlog coordination, and adoption measurement
Collaborate with Operations on service workflows, delivery capacity, and launch readiness without independently committing to unconfirmed operational capacity
What you bring
Demonstrated experience delivering marketing campaigns and coordinating digital product or service improvements
Previous experience improving participation, adoption, conversion or retention efforts
Ability to conduct user research and translate findings into clear priorities
Strong writing, briefing, analytics and project-management skills
Experience working effectively with developers, designers and operational colleagues
Ability to distinguish a useful product improvement from an attractive but low-priority feature
Sound judgment around privacy, accessibility, consent and public claims
Understanding of culturally responsive communications and anti-Black racism.
Ability to prioritize and execute within nonprofit resources
We welcome equivalent combinations of professional, community and lived experience!
What we offer
20 hours per week at $28.00/hour CAD (24 week contract)
The opportunity to collaborate with a dynamic, passionate and growing team!
Please note that this is a contract opportunity, not employment.
BCCA is strengthened by diversity. We are committed to achieving an environment that is equitable and representative of Canada’s diverse Black population. As a Black-led and founded organization, we aim to have our core roles represented by this community. We actively work to attract, develop, and retain employees from diverse and equity-deserving backgrounds who have exceptional ability and the desire to make a difference. We continuously strive to support individual needs and differences in a work environment that is built on inclusivity and respect for everyone.
If you require accommodations in completing an application, interviewing, or otherwise participating in our hiring processes for any reason, please direct your questions to [email protected] and we’ll be happy to support you.
#J-18808-Ljbffr
Apply on source site Role:
Manager of Marketing & Product Growth
Status:
Independent Contractor, Part-time (20 hours/week)
Contract Term:
24 weeks (October 13th, 2026 - March 31st, 2027 with possibility of extension)
Location:
Vancouver, BC (occasional onsite presence expected at Fraser Street Studios and coordination across the virtual office and partner locations)
Who we are
BC Community Alliance (BCCA) is a Black-led nonprofit, community-based organization, formed in 2019, and registered as a non-profit in 2020.
BCCA is dedicated to advancing equity, safety, wellbeing and economic opportunity for Black, African and Caribbean communities in British Columbia. Our work connects education, youth leadership, entrepreneurship, advocacy and direct support through initiatives including Safe School Hub, the Student Support Learning Program and Community Venture Hub, and Fraser Street Studios located in Vancouver, BC.
Who we’re looking for
BC Community Alliance (BCCA) is looking for a hands‑on marketing and product professional who can help people discover, understand and use BCCA’s services, and improve those services through evidence and user feedback.
The Manager, Marketing & Product Growth will bring together marketing execution, audience research, product planning and adoption measurement. The role will translate the Executive Director’s strategic direction into focused campaigns and prioritized product improvements.
What you’ll Do - Scope of Services
Marketing Strategy and Execution (30%)
Develop and implement targeted marketing plans, campaign calendars, and audience‑specific messaging aligned with organizational priorities and capacity
Coordinate website content, email campaigns, social media, promotional materials, partner outreach, and creative contributors
Maintain consistent messaging across BCCA, Safe School Hub, and assigned initiatives
Audience Engagement and Participation (20%)
Research audience needs, barriers, and engagement patterns using appropriate privacy and consent safeguards
Improve participant journeys from awareness and inquiry through registration, attendance, and ongoing engagement
Support recruitment, retention, referrals, and meaningful participation in funded programs
Product Strategy and Prioritization (20%)
Translate organizational priorities, user research, and operational needs into a proposed product roadmap and prioritized development backlog
Develop product briefs, user stories, and acceptance criteria
Recommend priorities based on participant value, funded outcomes, accessibility, risk, technical effort, and available resources
Obtain approval for material changes to scope, cost, or strategic direction
Product Delivery and Adoption (10%)
Coordinate with developers and operational teams on requirements, testing, releases, feedback, and service readiness
Improve approved digital service journeys, including intake, registration, scheduling, and Legal Education
Maintain accurate release notes, user guidance, and product documentation while respecting technical and professional responsibilities
Organizational Growth and Partnerships (10%)
Develop approved outreach and conversion strategies for Fraser Street Studios, membership initiatives, and other funded or authorized services
Improve repeat participation, bookings, retention, and partner engagement
Develop practical forecasts distinguishing inquiries, qualified opportunities, confirmed sales, and collected revenue
Collaborate with Finance and Operations to assess costs, sustainability, and contribution while supporting fund-development communications and impact reporting
Performance Measurement and Resource Management (5%)
Establish campaign baselines, realistic targets, and measurable outcomes before launch
Monitor acquisition, registration, participation, retention, conversion, and product adoption
Run focused marketing experiments and adjust or discontinue ineffective initiatives.
Track approved spending and staff time across funded workstreams
Produce a monthly marketing and product dashboard covering results, insights, risks, and decisions required
Maintain accurate campaign, product, and approval records in Asana and shared documentation
Collaboration and Decision-Making (5%)
Report to the Executive Director and work closely with other organizational teams.
Lead marketing strategy, audience research, campaign execution, product prioritization, backlog coordination, and adoption measurement
Collaborate with Operations on service workflows, delivery capacity, and launch readiness without independently committing to unconfirmed operational capacity
What you bring
Demonstrated experience delivering marketing campaigns and coordinating digital product or service improvements
Previous experience improving participation, adoption, conversion or retention efforts
Ability to conduct user research and translate findings into clear priorities
Strong writing, briefing, analytics and project-management skills
Experience working effectively with developers, designers and operational colleagues
Ability to distinguish a useful product improvement from an attractive but low-priority feature
Sound judgment around privacy, accessibility, consent and public claims
Understanding of culturally responsive communications and anti-Black racism.
Ability to prioritize and execute within nonprofit resources
We welcome equivalent combinations of professional, community and lived experience!
What we offer
20 hours per week at $28.00/hour CAD (24 week contract)
The opportunity to collaborate with a dynamic, passionate and growing team!
Please note that this is a contract opportunity, not employment.
BCCA is strengthened by diversity. We are committed to achieving an environment that is equitable and representative of Canada’s diverse Black population. As a Black-led and founded organization, we aim to have our core roles represented by this community. We actively work to attract, develop, and retain employees from diverse and equity-deserving backgrounds who have exceptional ability and the desire to make a difference. We continuously strive to support individual needs and differences in a work environment that is built on inclusivity and respect for everyone.
If you require accommodations in completing an application, interviewing, or otherwise participating in our hiring processes for any reason, please direct your questions to [email protected] and we’ll be happy to support you.
#J-18808-Ljbffr