Job opportunity
CRM Marketing Automation Manager
Zen Educate Inc.
Use CRM marketing automation to shape customer journeys for Zen Educate, partnering across teams from Vancouver on a hybrid schedule.
This Lifecycle Marketing Manager role focuses on systems that help educators complete applications and schools adopt features. You will write copy, build segments, and manage campaigns across email, SMS, and in-app banners. Success depends on improving customer behaviour and business outcomes.
Key Responsibilities:
Build lifecycle campaigns in the CRM marketing tool
Create audience segments and compelling campaign copy
Manage email, SMS, and in-app customer touchpoints
Align campaigns with Operations, Sales, and Product needs
Drive projects through blockers and stakeholder alignment
Requirements:
Three to five years of lifecycle, CRM, or automation marketing
Marketing automation platform experience with Customer.io, Braze, or similar
Clear, proactive stakeholder communication skills
Comfort balancing data with good judgment
Careful quality standards before customer-facing launches
Bring CRM execution, audience segmentation, and cross-functional communication to Zen Educate’s customer experience programs.
#J-18808-Ljbffr
Apply on source site This Lifecycle Marketing Manager role focuses on systems that help educators complete applications and schools adopt features. You will write copy, build segments, and manage campaigns across email, SMS, and in-app banners. Success depends on improving customer behaviour and business outcomes.
Key Responsibilities:
Build lifecycle campaigns in the CRM marketing tool
Create audience segments and compelling campaign copy
Manage email, SMS, and in-app customer touchpoints
Align campaigns with Operations, Sales, and Product needs
Drive projects through blockers and stakeholder alignment
Requirements:
Three to five years of lifecycle, CRM, or automation marketing
Marketing automation platform experience with Customer.io, Braze, or similar
Clear, proactive stakeholder communication skills
Comfort balancing data with good judgment
Careful quality standards before customer-facing launches
Bring CRM execution, audience segmentation, and cross-functional communication to Zen Educate’s customer experience programs.
#J-18808-Ljbffr