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Job opportunity

Digital Brand Engagement Manager

Ymca Bc

New Westminster, British Columbia
Lead YMCA BC’s social media and website strategy while strengthening brand visibility, audience engagement, and digital performance. This permanent, full-time role works 35 hours weekly.
The Manager, Brand Engagement reports to the Director, Marketing and Communications. You will develop audience-focused initiatives, support content strategy, and strengthen connections with members, participants, partners, donors, and communities. The role combines digital marketing, analytics, SEO, and relationship-building to advance YMCA BC’s mission to ignite belonging.
Key Responsibilities:

Lead YMCA BC’s social media and website channels
Develop and evaluate digital channel strategies
Train staff on social media and brand standards
Analyze performance using analytics, SEO insights, and audience data
Apply emerging media trends and AI tools
Requirements:

Bachelor’s degree or equivalent education and experience
Minimum five years’ digital marketing or communications experience
Knowledge of website management, SEO, advertising, and analytics
Experience with Google Ads, Meta Ads, and Google Analytics
Strong communication, organizational, and stakeholder engagement skills
Bring digital marketing, SEO, analytics, and collaborative communication expertise to YMCA BC’s growing brand presence.

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