Lifecycle Email Marketing Strategist

Shape lifecycle email and SMS programs as a strategic marketer creating high-converting campaigns for direct-to-consumer clients.
Bedford is seeking a strategic thinker to manage and grow lifecycle marketing programs across email and SMS. You will develop campaign calendars, guide creative briefs, and use customer insights to improve messaging. Hands-on Klaviyo experience and comfort managing multiple accounts are central to the work.
Key Responsibilities:

Develop monthly email calendars for core brands
Write creative briefs for copywriters
Research trends, insights, and behavioral triggers
Own client relationships for Bedford accounts
Manage five to eight core brands
Requirements:

Hands-on Klaviyo or similar ESP experience
Experience with flows, logic, segmentation, and testing
Ability to juggle multiple accounts
Optional lifecycle or email marketing experience
Direct-to-consumer or ecommerce experience preferred
Bring strategic lifecycle marketing, Klaviyo expertise, and client ownership to Bedford's email and SMS programs.

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