Job opportunity
Associate Director Programmatic Strategy
Directive
Lead programmatic strategy and activation remotely from Canada, using DSP expertise and measurement frameworks to drive B2B campaign performance.
Directive Consulting seeks an Associate Director, Programmatic Strategy & Activation to expand its Programmatic services. You will shape departmental strategy, support client growth, and connect programmatic with paid and organic channels. The role requires leadership across teams, partners, vendors, and clients.
Key Responsibilities:
Develop and execute comprehensive programmatic advertising strategies
Align programmatic initiatives with cross-functional business objectives
Define KPIs and analyze campaign performance regularly
Manage programmatic partners, vendors, and platforms
Share industry insights as an organizational thought leader
Requirements:
Seven-plus years of programmatic experience in relevant companies
Two-plus years managing, motivating, and coaching people
Experience driving B2B or SaaS growth above $50k monthly budgets
Hands-on DSP expertise, preferably TTD, Nexxen, and DV360
Programmatic planning, measurement, ABM, and pitch experience
Bring programmatic leadership, DSP activation, analytical rigor, and cross-functional collaboration to Directive Consulting’s remote Canadian team.
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Apply on source site Directive Consulting seeks an Associate Director, Programmatic Strategy & Activation to expand its Programmatic services. You will shape departmental strategy, support client growth, and connect programmatic with paid and organic channels. The role requires leadership across teams, partners, vendors, and clients.
Key Responsibilities:
Develop and execute comprehensive programmatic advertising strategies
Align programmatic initiatives with cross-functional business objectives
Define KPIs and analyze campaign performance regularly
Manage programmatic partners, vendors, and platforms
Share industry insights as an organizational thought leader
Requirements:
Seven-plus years of programmatic experience in relevant companies
Two-plus years managing, motivating, and coaching people
Experience driving B2B or SaaS growth above $50k monthly budgets
Hands-on DSP expertise, preferably TTD, Nexxen, and DV360
Programmatic planning, measurement, ABM, and pitch experience
Bring programmatic leadership, DSP activation, analytical rigor, and cross-functional collaboration to Directive Consulting’s remote Canadian team.
#J-18808-Ljbffr