Job opportunity
Marketing Manager, Client Communications
Royal Bank of Canada
What is the Opportunity?
RBC is looking for an experienced and passionate marketer to lead our email marketing program for RBC Direct Investing. You will own the end-to-end production and delivery of email communications that keep self-directed investors informed, engaged, and supported across their investing journey. Working at the intersection of marketing, product, and MarTech teams, you will plan and support the deployment of promotional campaigns and product announcements, while also managing the automated flows and transactional sends that are central to a regulated brokerage. This is a role where precision matters: much of the email volume is compliance-sensitive, spanning regulatory and transactional communications, market updates, and product newsletters.
What Will You Do?
Campaign production
Lead cross-functional teams focused on the execution of promotional campaigns, product announcements, and transactional emails from brief to deployment
Work closely with writers and designers to produce compelling, on-brand email creative
Translate business and product requirements into accurate, on-brand email builds within Salesforce Marketing Cloud
Manage the email production calendar and coordinate send schedules with stakeholders across Direct Investing
Automated flows
Build and maintain automated email journeys, including welcome series, transactional and triggered emails, and broader lifecycle journey strategies
Map and implement triggered communications tied to client actions, account events, and regulatory milestones
Continuously review and refine automated flows to improve relevance, timing, and client experience
Data and QA
Define audience segmentation to ensure the right message reaches the right client
Review rendering tests across Litmus to ensure consistent display across email clients and devices
Perform thorough link checking, personalization validation, and content QA prior to every send
Compliance
Navigate regulated-industry review processes specific to financial services, partnering with Legal, Compliance and Risk for approval on marketing, transactional, and regulatory sends
Ensure all email communications comply with CASL regulations
Optimization
Plan and execute subject line and content testing (A/B and multivariate) to improve engagement
Report on key performance metrics including click-through rates, conversions, unsubscribe rates and desired result.
Translate reporting into actionable recommendations that continuously improve campaign performance
What Do You Need to Succeed?
Must Have:
3+ years of hands‑on experience in email marketing, with proven experience building, sending, and reporting on campaigns in an enterprise environment
Working knowledge of journey‑building strategy, including welcome series and triggered email programs
Hands‑on experience with Salesforce Marketing Cloud
Understanding of email deliverability best practices
Proficiency with email rendering and QA tools such as Litmus
Strong understanding of CASL and consent management principles
Background operating within a regulated industry, with an understanding of compliance review processes for marketing and transactional communications
Proven ability to manage multiple campaigns and stakeholders simultaneously with strong attention to detail
Excellent written and verbal communication skills, with the ability to collaborate across marketing, product, legal, and compliance teams
Attention to detail and quality assurance.
Nice to Have:
Working knowledge of AMPscript for dynamic content, personalization, and conditional logic within email Understanding of how email data flows between systems
Active self-directed investor
What's in it for you?
A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation
Leaders who support your development through coaching and managing opportunities
The opportunity to shape the email communications strategy for one of Canada's leading direct investing platforms
Excellent career development and access to a variety of job opportunities across the RBC enterprise
A collaborative, inclusive team culture that values innovation, precision, and client‑centric thinking
Job Skills
A/B Testing
Audience Segmentation
Brand Marketing
Communication
Content Personalization
Creativity
Cross Promotions
Customer Behavior
Customer Journey
Email Analytics
Email Automation
Email Deliverability
Email Marketing
Industry Knowledge
Long Term Planning
Marketing
Marketing Activities
Multivariate Testing
Product Services
Reporting and Analysis
Stakeholder Collaboration
Additional Job Details
Address: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO City: Toronto Country: Canada
Work hours/week: 37.5
Employment Type: Full time
Platform: HUMAN RESOURCES & BMCC
Job Type: Regular
Pay Type: Salaried
Posted Date: 2026-10-30
Application Deadline: 2026-11-20
Note : Applications will be accepted until 11:59 PM on the day
#J-18808-Ljbffr
Apply on source site RBC is looking for an experienced and passionate marketer to lead our email marketing program for RBC Direct Investing. You will own the end-to-end production and delivery of email communications that keep self-directed investors informed, engaged, and supported across their investing journey. Working at the intersection of marketing, product, and MarTech teams, you will plan and support the deployment of promotional campaigns and product announcements, while also managing the automated flows and transactional sends that are central to a regulated brokerage. This is a role where precision matters: much of the email volume is compliance-sensitive, spanning regulatory and transactional communications, market updates, and product newsletters.
What Will You Do?
Campaign production
Lead cross-functional teams focused on the execution of promotional campaigns, product announcements, and transactional emails from brief to deployment
Work closely with writers and designers to produce compelling, on-brand email creative
Translate business and product requirements into accurate, on-brand email builds within Salesforce Marketing Cloud
Manage the email production calendar and coordinate send schedules with stakeholders across Direct Investing
Automated flows
Build and maintain automated email journeys, including welcome series, transactional and triggered emails, and broader lifecycle journey strategies
Map and implement triggered communications tied to client actions, account events, and regulatory milestones
Continuously review and refine automated flows to improve relevance, timing, and client experience
Data and QA
Define audience segmentation to ensure the right message reaches the right client
Review rendering tests across Litmus to ensure consistent display across email clients and devices
Perform thorough link checking, personalization validation, and content QA prior to every send
Compliance
Navigate regulated-industry review processes specific to financial services, partnering with Legal, Compliance and Risk for approval on marketing, transactional, and regulatory sends
Ensure all email communications comply with CASL regulations
Optimization
Plan and execute subject line and content testing (A/B and multivariate) to improve engagement
Report on key performance metrics including click-through rates, conversions, unsubscribe rates and desired result.
Translate reporting into actionable recommendations that continuously improve campaign performance
What Do You Need to Succeed?
Must Have:
3+ years of hands‑on experience in email marketing, with proven experience building, sending, and reporting on campaigns in an enterprise environment
Working knowledge of journey‑building strategy, including welcome series and triggered email programs
Hands‑on experience with Salesforce Marketing Cloud
Understanding of email deliverability best practices
Proficiency with email rendering and QA tools such as Litmus
Strong understanding of CASL and consent management principles
Background operating within a regulated industry, with an understanding of compliance review processes for marketing and transactional communications
Proven ability to manage multiple campaigns and stakeholders simultaneously with strong attention to detail
Excellent written and verbal communication skills, with the ability to collaborate across marketing, product, legal, and compliance teams
Attention to detail and quality assurance.
Nice to Have:
Working knowledge of AMPscript for dynamic content, personalization, and conditional logic within email Understanding of how email data flows between systems
Active self-directed investor
What's in it for you?
A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation
Leaders who support your development through coaching and managing opportunities
The opportunity to shape the email communications strategy for one of Canada's leading direct investing platforms
Excellent career development and access to a variety of job opportunities across the RBC enterprise
A collaborative, inclusive team culture that values innovation, precision, and client‑centric thinking
Job Skills
A/B Testing
Audience Segmentation
Brand Marketing
Communication
Content Personalization
Creativity
Cross Promotions
Customer Behavior
Customer Journey
Email Analytics
Email Automation
Email Deliverability
Email Marketing
Industry Knowledge
Long Term Planning
Marketing
Marketing Activities
Multivariate Testing
Product Services
Reporting and Analysis
Stakeholder Collaboration
Additional Job Details
Address: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO City: Toronto Country: Canada
Work hours/week: 37.5
Employment Type: Full time
Platform: HUMAN RESOURCES & BMCC
Job Type: Regular
Pay Type: Salaried
Posted Date: 2026-10-30
Application Deadline: 2026-11-20
Note : Applications will be accepted until 11:59 PM on the day
#J-18808-Ljbffr