Own paid media strategy remotely with Google Ads, Meta, and budget expertise for B2B and growing-brand clients. Make strategic decisions across Canada, South Africa, or the USA.
As Media Strategist at Blacksmith Agency, you will lead paid media for multiple client accounts. The role covers Google Ads, Meta, LinkedIn, Microsoft Ads, targeting, bidding, and creative testing. You will also guide attribution, roadmaps, and client conversations.
Key Responsibilities:

Manage paid media across Google Ads, Meta, LinkedIn, and Microsoft Ads
Allocate budgets, adjust bids, target audiences, and test creative
Decide when campaigns should be stopped
Maintain conversion tracking and attribution through GA4 and tag manager
Own client roadmaps, reporting narratives, retention, and upsell
Requirements:

Three or more years hands-on with Google Ads and Meta
Experience building, running, and optimizing campaigns independently
Proven movement in ROAS, CPA, or pipeline metrics
Agency experience managing several clients simultaneously
Clear spoken English for live calls with US clients
Bring hands-on paid media, attribution, and client strategy experience to Blacksmith Agency’s remote Media Strategist role.

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Paid Media Strategist Google Ads Meta