Job opportunity
Associate Director Programmatic Strategy
Directive
Lead programmatic strategy and activation remotely for Directive Consulting, using campaign measurement and DSP expertise to advance B2B growth.
As Associate Director, Programmatic Strategy & Activation, you will expand Directive Consulting’s programmatic services and guide departmental strategy. The leadership role requires programmatic planning, campaign optimization, and cross-functional collaboration. You will support client growth across B2B and SaaS landscapes.
Key Responsibilities:
Develop and implement comprehensive programmatic strategies
Align initiatives with cross-functional business objectives
Establish KPIs and analyze campaign performance
Manage programmatic partners, vendors, and platforms
Share industry knowledge as an internal thought leader
Requirements:
Seven-plus years in programmatic roles
Two-plus years managing, motivating, and coaching people
Experience driving B2B or SaaS growth above $50,000 monthly budgets
Hands-on DSP campaign building and optimization experience
Programmatic planning and measurement framework expertise
Bring programmatic leadership, DSP activation, and analytical measurement expertise to Directive Consulting’s remote strategy team.
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Apply on source site As Associate Director, Programmatic Strategy & Activation, you will expand Directive Consulting’s programmatic services and guide departmental strategy. The leadership role requires programmatic planning, campaign optimization, and cross-functional collaboration. You will support client growth across B2B and SaaS landscapes.
Key Responsibilities:
Develop and implement comprehensive programmatic strategies
Align initiatives with cross-functional business objectives
Establish KPIs and analyze campaign performance
Manage programmatic partners, vendors, and platforms
Share industry knowledge as an internal thought leader
Requirements:
Seven-plus years in programmatic roles
Two-plus years managing, motivating, and coaching people
Experience driving B2B or SaaS growth above $50,000 monthly budgets
Hands-on DSP campaign building and optimization experience
Programmatic planning and measurement framework expertise
Bring programmatic leadership, DSP activation, and analytical measurement expertise to Directive Consulting’s remote strategy team.
#J-18808-Ljbffr