Job opportunity
Associate Director Programmatic Strategy
Directive
Lead programmatic strategy and activation remotely at Directive Consulting, using DSP expertise and measurement frameworks to drive B2B growth.
As Associate Director, Programmatic Strategy & Activation, you will expand Directive Consulting’s programmatic services and guide departmental vision. The position requires programmatic leadership, people management, campaign optimization, and cross-functional collaboration. You will support B2B and SaaS clients while developing strategies that align with business objectives and client KPIs.
Key Responsibilities:
Develop and execute comprehensive programmatic advertising strategies
Align programmatic initiatives with cross-functional business objectives
Define KPIs and analyze campaign performance regularly
Manage programmatic partners, vendors, and platforms
Share industry insights as an internal thought leader
Requirements:
Seven or more years in programmatic roles
Two or more years managing, coaching, and motivating people
Experience growing B2B or SaaS clients with $50,000 monthly budgets
Hands-on DSP campaign building and optimization expertise
Experience with TTD, Nexxen, DV360, and ABM preferred
Apply programmatic leadership, DSP optimization, and analytical expertise to expand Directive Consulting’s B2B marketing capabilities.
#J-18808-Ljbffr
Apply on source site As Associate Director, Programmatic Strategy & Activation, you will expand Directive Consulting’s programmatic services and guide departmental vision. The position requires programmatic leadership, people management, campaign optimization, and cross-functional collaboration. You will support B2B and SaaS clients while developing strategies that align with business objectives and client KPIs.
Key Responsibilities:
Develop and execute comprehensive programmatic advertising strategies
Align programmatic initiatives with cross-functional business objectives
Define KPIs and analyze campaign performance regularly
Manage programmatic partners, vendors, and platforms
Share industry insights as an internal thought leader
Requirements:
Seven or more years in programmatic roles
Two or more years managing, coaching, and motivating people
Experience growing B2B or SaaS clients with $50,000 monthly budgets
Hands-on DSP campaign building and optimization expertise
Experience with TTD, Nexxen, DV360, and ABM preferred
Apply programmatic leadership, DSP optimization, and analytical expertise to expand Directive Consulting’s B2B marketing capabilities.
#J-18808-Ljbffr