Job opportunity
Social Media Insights Leader at McCormick
McCormick & Company, Incorporated
Take charge as a Social Media Intelligence Manager at McCormick Canada, focusing on social listening to develop insights that drive brand strategies and product initiatives. This role requires turning data into stories that resonate across the organization.
You will capitalize on social listening technologies to identify market trends and consumer preferences, enhancing decision-making for over 20 brands. Collaborating with various stakeholders, you will facilitate the creation of actionable recommendations that inform marketing strategies and product innovations. Your expertise in social analytics will elevate McCormick’s approach to consumer engagement.
Key Responsibilities:
• Use social listening tools to gain consumer insights
• Create actionable reports to guide marketing strategies
• Implement processes for effective insights sharing
• Partner with cross-functional teams to present findings
• Analyze campaign performance and consumer sentiment
Requirements:
• Bachelor’s Degree in a relevant field
• 5+ years of experience in social listening
• Experience with Brandwatch or similar platforms
• Strong storytelling abilities with presentation skills
• Detail-oriented with excellent organizational skills
Shape how McCormick approaches consumer insights, driving impactful strategies with your expertise in social listening and analytics.
#J-18808-Ljbffr
Apply on source site You will capitalize on social listening technologies to identify market trends and consumer preferences, enhancing decision-making for over 20 brands. Collaborating with various stakeholders, you will facilitate the creation of actionable recommendations that inform marketing strategies and product innovations. Your expertise in social analytics will elevate McCormick’s approach to consumer engagement.
Key Responsibilities:
• Use social listening tools to gain consumer insights
• Create actionable reports to guide marketing strategies
• Implement processes for effective insights sharing
• Partner with cross-functional teams to present findings
• Analyze campaign performance and consumer sentiment
Requirements:
• Bachelor’s Degree in a relevant field
• 5+ years of experience in social listening
• Experience with Brandwatch or similar platforms
• Strong storytelling abilities with presentation skills
• Detail-oriented with excellent organizational skills
Shape how McCormick approaches consumer insights, driving impactful strategies with your expertise in social listening and analytics.
#J-18808-Ljbffr