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Job opportunity

B2B Events Marketing Manager

Fellow

Mississauga, Ontario
Own Fellow’s B2B events program across webinars, conferences, and executive dinners from Canada, with HubSpot and AI expertise. Build pipeline through measurable event marketing.
As Fellow’s first Events Marketing Manager, you will build the program from the ground up. You will evaluate event investments, coordinate cross-functional teams, and report results. The work spans demand generation, promotion, sales alignment, and post-event follow-up.
Key Responsibilities:

Own the annual conferences, webinars, and dinners calendar
Score events using audiences, accounts, costs, and expected pipeline
Manage sponsorships, vendors, travel, booths, and event logistics
Plan webinar topics, speakers, partners, and production details
Track registrations, meetings, pipeline, revenue, and event ROI
Requirements:

Three to six years in events or related marketing
Experience at a B2B technology company preferred
Experience planning and running in-person or virtual events
Comfort with HubSpot, marketing automation, and webinar platforms
Ability to travel across North America, including the United States
Bring B2B events, pipeline measurement, HubSpot, and AI automation skills to Fellow’s growing events marketing program.

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