Lead B2B SaaS marketing from Canada remotely, combining go-to-market strategy with AI, analytics, and demand generation expertise. Travel supports industry events, client meetings, and leadership sessions.
As Vice President of Marketing, you will report to the Chief Revenue Officer and shape a data-driven organization. Your scope includes pipeline growth, brand strategy, digital performance, customer expansion, and Sales Development. You will align marketing investment with commercial priorities while communicating results to executives and the Board.
Key Responsibilities:

Define go-to-market strategy aligned with revenue and profitable growth
Own marketing plans, budgets, attribution, and performance reporting
Build demand generation across digital, ABM, events, and partnerships
Lead SDR alignment, handoffs, messaging, and qualified opportunity conversion
Develop AI, SEO, AEO/GEO, and marketing technology strategies
Requirements:

Bachelor's degree in Marketing, Business, or related field
10+ years in B2B marketing and five senior leadership years
Private equity-backed business and Board reporting experience
Expertise in digital marketing, analytics, attribution, Salesforce, and HubSpot
Experience leading multidisciplinary teams, SDR functions, and enterprise ABM
Bring executive judgment, commercial fluency, and measurable marketing leadership to a remote Canadian B2B SaaS organization.

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Vice President B2B SaaS Marketing