Shape customer lifecycle automation and SMS marketing at Spinrite through segmentation, testing, and performance analysis. Partner with Brand and DTC eCommerce teams.
As Email & CRM Lead, you will map customer journeys, improve automated flows, and create relevant content for opted-in contacts. Reporting to the Director, Digital Marketing, you will coordinate with Creative, Brand, and DTC eCommerce partners. Your work includes acquisition, deliverability, personalization, and program reporting.
Key Responsibilities:

Map lifecycle journeys and identify automation gaps
Launch and optimize welcome and abandonment flows
Grow engaged subscriber lists through acquisition channels
Monitor sender reputation, authentication, and inbox placement
Report performance and share learnings with partners
Requirements:

Three or more years managing email automation platforms
Experience running email and SMS programs
Experience ideally within direct-to-consumer or eCommerce businesses
Ability to interpret tests and recommend next steps
Strong organization, communication, and attention to detail
Use lifecycle strategy, subscriber growth, deliverability, and CRM reporting to improve Spinrite’s email and SMS programs.

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Lifecycle Email SMS Marketing Lead