Elevate customer experiences as Senior Manager CRM at Groupe Dynamite, Montréal. Oversee evolving CRM channels and enhance customer retention strategies.

In this pivotal role, you will spearhead the CRM strategy and long-term roadmap for engaging consumers through email, SMS, and app push channels. Your leadership will focus on advanced personalization, engaging customers effectively while managing a talented team and driving measurable results. Collaboration with stakeholders is key to unlocking the potential of CRM initiatives.

Key Responsibilities:
• Create and direct comprehensive CRM strategy and budget
• Oversee A/B testing to refine customer engagement efforts
• Build strong processes for CRM governance
• Analyze performance data with tools like Google Analytics 4
• Partner with teams to align on priorities and solve challenges

Requirements:
• Bachelor’s degree in Marketing, Business, or relevant field
• 8+ years in CRM or lifecycle marketing
• 4+ years of management experience in a related role
• Experience with relevant CRM platforms
• Bilingual in French and English

Drive customer engagement through innovative CRM strategies in the fashion industry.
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Groupe Dynamite CRM Strategy Leader