Job opportunity
Expedia Group Marketing Strategy Specialist
Expedia
Become a Senior Marketing Program Specialist at Expedia Group, leading local marketing strategies for franchisees and Vacation Consultants. Drive effective demand generation through innovative programs.
As part of your work with Expedia Cruises, you'll focus on scalable marketing initiatives that empower local teams to engage customers effectively. Your ability to navigate marketing technology and your leadership experience in large networks will allow you to influence positively across various marketing channels. You will create compelling enablement materials that translate strategies into local actions.
Key Responsibilities:
• Lead strategies for effective local marketing program implementation
• Standardize tools and practices for diverse marketing efforts
• Mentor franchisees in marketing best practices and adoption
• Ensure cohesive integration of marketing campaigns across platforms
• Leverage data insights to enhance marketing performance
Requirements:
• Degree in Marketing, Business, or similar
• Minimum six years in consumer or partner marketing
• Experience with large franchise or retail networks
• Proven track record of leading cross-functional initiatives
• Strong analytical and communication abilities
Apply your strategic marketing leadership at Expedia Group and shape successful local marketing campaigns.
#J-18808-Ljbffr
Apply on source site As part of your work with Expedia Cruises, you'll focus on scalable marketing initiatives that empower local teams to engage customers effectively. Your ability to navigate marketing technology and your leadership experience in large networks will allow you to influence positively across various marketing channels. You will create compelling enablement materials that translate strategies into local actions.
Key Responsibilities:
• Lead strategies for effective local marketing program implementation
• Standardize tools and practices for diverse marketing efforts
• Mentor franchisees in marketing best practices and adoption
• Ensure cohesive integration of marketing campaigns across platforms
• Leverage data insights to enhance marketing performance
Requirements:
• Degree in Marketing, Business, or similar
• Minimum six years in consumer or partner marketing
• Experience with large franchise or retail networks
• Proven track record of leading cross-functional initiatives
• Strong analytical and communication abilities
Apply your strategic marketing leadership at Expedia Group and shape successful local marketing campaigns.
#J-18808-Ljbffr