Shape how an insurance AI platform reaches business buyers through positioning, launches, and clear product messaging. Apply B2B software marketing expertise while working hands on.
This Director of Product Marketing role combines strategic ownership with practical execution across an applied AI product. You will explain software that reviews policies, drafts quotes, and writes client outreach for insurance brokers. The work requires customer research, launch judgment, and credible claims grounded in buyer feedback.
Key Responsibilities:

Own positioning for an insurance AI platform
Plan product launches and develop sales materials
Conduct customer and win loss research
Provide pricing and packaging input
Build marketing frameworks and write content
Requirements:

Years of B2B software marketing experience
Experience managing other marketers
Ability to explain complex products clearly
Strong hands on writing and research skills
Judgment for credible AI product messaging
Lead insurance AI product marketing through positioning, research, launches, writing, and buyer-focused value communication.

#J-18808-Ljbffr

B2B AI Product Marketing Director