This role owns how an insurance AI platform is explained to buyers, from positioning and launches to sales materials and pricing input. A strong candidate has years of B2B software marketing behind them, has managed other marketers, and can turn complex products into clear value for business buyers. Hands on writing and research matter as much as strategy, since the person builds the frameworks and also does the work.
How it fits the AI era

AI is the product here, so the marketing job is explaining what the software actually changes in an agency's daily work. Research, messaging and launch judgment stay human, while routine drafting and analysis can be sped up with AI tools. The role rewards someone who can keep the story credible as the platform ships faster.
How it builds AI experience

Working here means marketing AI that reviews policies, drafts quotes and writes client outreach for insurance brokers, so the person gains firsthand knowledge of applied AI in a regulated industry. That experience comes from studying how agencies use the product and testing claims against real buyer feedback. It is a strong base for future roles at the intersection of AI and financial services.
Worth showing

Launch planning
Customer and win loss research
Pricing and packaging input
This is our own read, written from the employer's posting and the company's Spotlight. The employer's posting is the source of truth for the role.
AI software that reviews personal insurance policies, generates renewal quotes and drafts client outreach, so brokers spend less time on paperwork.

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Director of Product Marketing