Job opportunity
Senior Manager Paid Media
Michael Page (Canada)
Lead paid media strategy across Meta, TikTok, and YouTube in Vaughan, working four days onsite and one day remotely each week.
This Senior Manager role oversees digital advertising across multiple beauty and personal care brands. You will balance strategic planning with hands-on execution, connecting campaigns to retail sales, Amazon traffic, and physical-store performance. The work supports full-funnel campaigns in an omnichannel consumer business.
Key Responsibilities:
Develop paid media strategies across Meta, TikTok, YouTube, and other channels
Plan and optimize full-funnel campaigns against commercial objectives
Manage budgets, targeting, creative testing, and campaign optimization
Connect media performance with retail sales and Amazon traffic
Translate campaign data into leadership recommendations and dashboards
Requirements:
Five to seven-plus years in paid media or digital advertising
Hands-on Meta, TikTok, and YouTube or Google Ads knowledge
Full-funnel strategy and budget allocation experience
Strong analytical, numerical, communication, and reporting skills
Ability to work onsite in Vaughan four days weekly
Bring paid media leadership, omnichannel measurement, and hands-on platform expertise to growing consumer brands in Vaughan.
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Apply on source site This Senior Manager role oversees digital advertising across multiple beauty and personal care brands. You will balance strategic planning with hands-on execution, connecting campaigns to retail sales, Amazon traffic, and physical-store performance. The work supports full-funnel campaigns in an omnichannel consumer business.
Key Responsibilities:
Develop paid media strategies across Meta, TikTok, YouTube, and other channels
Plan and optimize full-funnel campaigns against commercial objectives
Manage budgets, targeting, creative testing, and campaign optimization
Connect media performance with retail sales and Amazon traffic
Translate campaign data into leadership recommendations and dashboards
Requirements:
Five to seven-plus years in paid media or digital advertising
Hands-on Meta, TikTok, and YouTube or Google Ads knowledge
Full-funnel strategy and budget allocation experience
Strong analytical, numerical, communication, and reporting skills
Ability to work onsite in Vaughan four days weekly
Bring paid media leadership, omnichannel measurement, and hands-on platform expertise to growing consumer brands in Vaughan.
#J-18808-Ljbffr