Job opportunity
B2B SaaS Marketing Lead
Propra
Build Propra’s B2B SaaS marketing engine in Winnipeg with AI, automation, and hands-on campaign execution across a hybrid work model.
As Marketing Lead, you will own strategy and execution for Propra’s property management technology platform. Define positioning, generate qualified pipeline, and build measurable programs with founders and sales. This builder role requires content creation, demand generation, analytics, and marketing operations. You will establish the systems, tools, and workflows supporting growth from an early-stage environment.
Key Responsibilities:
Develop Propra’s B2B SaaS marketing strategy and roadmap
Define ideal customers, positioning, messaging, and go-to-market approach
Design campaigns generating qualified leads and sales opportunities
Build account-based programs for property management decision-makers
Report performance and connect activities with business outcomes
Requirements:
Five-plus years in B2B marketing, preferably SaaS or technology
Experience generating qualified sales pipeline through marketing programs
Early-stage startup or resource-constrained team experience
Hands-on CRM, automation, analytics, and campaign tools experience
Strong writing, analytical, technical, and communication skills
Shape Propra’s marketing strategy through B2B demand generation, AI-enabled operations, compelling content, and measurable pipeline growth.
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Apply on source site As Marketing Lead, you will own strategy and execution for Propra’s property management technology platform. Define positioning, generate qualified pipeline, and build measurable programs with founders and sales. This builder role requires content creation, demand generation, analytics, and marketing operations. You will establish the systems, tools, and workflows supporting growth from an early-stage environment.
Key Responsibilities:
Develop Propra’s B2B SaaS marketing strategy and roadmap
Define ideal customers, positioning, messaging, and go-to-market approach
Design campaigns generating qualified leads and sales opportunities
Build account-based programs for property management decision-makers
Report performance and connect activities with business outcomes
Requirements:
Five-plus years in B2B marketing, preferably SaaS or technology
Experience generating qualified sales pipeline through marketing programs
Early-stage startup or resource-constrained team experience
Hands-on CRM, automation, analytics, and campaign tools experience
Strong writing, analytical, technical, and communication skills
Shape Propra’s marketing strategy through B2B demand generation, AI-enabled operations, compelling content, and measurable pipeline growth.
#J-18808-Ljbffr