Job opportunity
Western Trade Marketing Manager
Sleeman Breweries Ltd.
Lead below-the-line marketing for Sleeman Breweries across Western brands from Delta, British Columbia, with approximately 20% travel. Apply analytical thinking and budget-management skills.
Reporting to the Director, Trade Western Brands, the Trade Marketing Manager, West develops market plans across brands. The role partners with Sales and National Brand Managers to support execution, brand performance, and improvement. It requires tactical planning, stakeholder engagement, and people management.
Key Responsibilities:
Develop and manage below-the-line plans for market brands
Oversee promotions, events, sponsorships, and point-of-sale programs
Evaluate activities, trends, competitive activity, and brand performance
Manage regional budgets and participate in demand planning
Lead Brand Activity Managers and special marketing projects
Requirements:
Post-secondary Marketing or related business education
At least five years in related CPG experience
At least two years in a management position
Strong analytical, communication, presentation, and budget skills
Proficiency with Excel, Word, PowerPoint, and Outlook
Bring trade planning, cross-functional leadership, and brand performance expertise to Sleeman Breweries’ Western marketing team.
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Apply on source site Reporting to the Director, Trade Western Brands, the Trade Marketing Manager, West develops market plans across brands. The role partners with Sales and National Brand Managers to support execution, brand performance, and improvement. It requires tactical planning, stakeholder engagement, and people management.
Key Responsibilities:
Develop and manage below-the-line plans for market brands
Oversee promotions, events, sponsorships, and point-of-sale programs
Evaluate activities, trends, competitive activity, and brand performance
Manage regional budgets and participate in demand planning
Lead Brand Activity Managers and special marketing projects
Requirements:
Post-secondary Marketing or related business education
At least five years in related CPG experience
At least two years in a management position
Strong analytical, communication, presentation, and budget skills
Proficiency with Excel, Word, PowerPoint, and Outlook
Bring trade planning, cross-functional leadership, and brand performance expertise to Sleeman Breweries’ Western marketing team.
#J-18808-Ljbffr