Lead growth marketing for DAVIDsTEA from Montreal or remotely in Canada, using conversion optimization and lifecycle strategy to drive measurable growth.
As Growth Marketing Director, you will own site conversion, demand capture, and lifecycle marketing for DAVIDsTEA’s retail and e-commerce business. You will guide testing, paid media, SEO, email, SMS, and retention programs. The role includes managing agency relationships, budgets, attribution, and a small team of marketing specialists and analysts.
Key Responsibilities:

Own site experience, PDP optimization, and checkout flow
Build A/B and multivariate testing roadmaps
Manage paid media budgets, agencies, tracking, and attribution
Develop email, SMS, lifecycle, and loyalty strategies
Mentor and manage marketing specialists and analysts
Requirements:

Seven or more years in growth or digital marketing
Experience managing significant paid media budgets
Fluency across paid media, SEO, email, and lifecycle marketing
Ability to interpret dashboards and cohort or LTV analysis
Experience running structured A/B and multivariate tests
Bring growth marketing leadership, data fluency, and retention expertise to DAVIDsTEA’s expanding specialty tea business.

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