Job opportunity
Growth Marketing Director Ecommerce
IFS
Drive ecommerce growth at DAVIDsTEA through site conversion, demand capture, and lifecycle marketing from Montreal or remotely across Canada. Lead testing, media, and retention.
As Growth Marketing Director, you will own conversion and demand capture for DAVIDsTEA’s ecommerce business. Your scope includes PDP optimization, checkout flow, paid media, SEO, email, SMS, and loyalty. You will translate performance data into action while managing agency and team relationships.
Key Responsibilities:
Own site experience, PDP optimization, and checkout flow
Build A/B and multivariate testing roadmaps
Manage paid media budgets, attribution, and agency performance
Lead SEO, AEO, branded search, and paid social
Design lifecycle and Frequent Steepers retention programs
Requirements:
Seven or more years in growth or digital marketing
Experience managing significant paid media budgets
Fluency across paid media, SEO/SEM, and lifecycle marketing
Ability to interpret dashboards and cohort or LTV analysis
Montreal or Canadian remote location with travel ability
Shape DAVIDsTEA’s ecommerce growth through conversion testing, performance marketing, lifecycle strategy, and data-led customer retention.
#J-18808-Ljbffr
Apply on source site As Growth Marketing Director, you will own conversion and demand capture for DAVIDsTEA’s ecommerce business. Your scope includes PDP optimization, checkout flow, paid media, SEO, email, SMS, and loyalty. You will translate performance data into action while managing agency and team relationships.
Key Responsibilities:
Own site experience, PDP optimization, and checkout flow
Build A/B and multivariate testing roadmaps
Manage paid media budgets, attribution, and agency performance
Lead SEO, AEO, branded search, and paid social
Design lifecycle and Frequent Steepers retention programs
Requirements:
Seven or more years in growth or digital marketing
Experience managing significant paid media budgets
Fluency across paid media, SEO/SEM, and lifecycle marketing
Ability to interpret dashboards and cohort or LTV analysis
Montreal or Canadian remote location with travel ability
Shape DAVIDsTEA’s ecommerce growth through conversion testing, performance marketing, lifecycle strategy, and data-led customer retention.
#J-18808-Ljbffr