Job opportunity
Digital Media Planning Specialist
Wajax Corporation
Shape integrated digital media plans at Wajax using audience research, campaign activation, and performance optimization across multiple channels. Support the Sr. Marketing Manager in delivering measurable media strategies.
This Digital Media Specialist develops, executes, optimizes, and reports on digital media campaigns. The work translates business, marketing, and campaign objectives into measurable strategies across paid social, search, video, and display. It includes managing budgets, campaign setup, tracking, and stakeholder coordination.
Key Responsibilities:
Develop integrated digital media plans aligned with campaign objectives
Research audiences, media habits, competitors, and market trends
Recommend channels, platforms, segmentation, formats, budgets, and flighting
Build and launch campaigns across relevant advertising platforms
Monitor performance and prepare campaign reports and dashboards
Requirements:
Bachelor's Degree in Marketing, Business Administration, or related field
Five or more years in digital media planning or buying
Experience with Google Ads, Meta Ads Manager, or programmatic platforms
Understanding of targeting, measurement, optimization, and digital media buying
Experience managing budgets and multiple campaigns simultaneously
Bring digital planning, buying, audience targeting, and measurement expertise to Wajax's integrated media campaigns and reporting.
#J-18808-Ljbffr
Apply on source site This Digital Media Specialist develops, executes, optimizes, and reports on digital media campaigns. The work translates business, marketing, and campaign objectives into measurable strategies across paid social, search, video, and display. It includes managing budgets, campaign setup, tracking, and stakeholder coordination.
Key Responsibilities:
Develop integrated digital media plans aligned with campaign objectives
Research audiences, media habits, competitors, and market trends
Recommend channels, platforms, segmentation, formats, budgets, and flighting
Build and launch campaigns across relevant advertising platforms
Monitor performance and prepare campaign reports and dashboards
Requirements:
Bachelor's Degree in Marketing, Business Administration, or related field
Five or more years in digital media planning or buying
Experience with Google Ads, Meta Ads Manager, or programmatic platforms
Understanding of targeting, measurement, optimization, and digital media buying
Experience managing budgets and multiple campaigns simultaneously
Bring digital planning, buying, audience targeting, and measurement expertise to Wajax's integrated media campaigns and reporting.
#J-18808-Ljbffr