Job opportunity
Digital Paid Media Specialist
t2ó | North America
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JOB DESCRIPTION
Job Title:
Sr. Paid Social Specialist
Location:
Remote
Hours of work:
Normal office hours are Monday through Thursday 8.00am to 5.30pm and Friday from 8.00am to 2.00pm
Experience:
Minimum 5-7 years in paid social acquisition
Salary Range: $
65k - 75k per year + performance bonus (depends on candidate expertise)
Overview:
We’re on the hunt for a Paid Social Ninja with a razor-sharp focus on Meta (Facebook & Instagram) advertising. In this role, you’ll be the driving force behind high-impact, revenue-generating ad campaigns. You’ll manage the full funnel—from strategy to execution—while continuously optimizing performance to smash our ROAS and CPA targets. If you thrive in a data-driven, fast-paced environment and know Meta Ads Manager like the back of your hand, we want to hear from you.
Key Responsibilities:
➔ Develop and implement
full-funnel Meta ad strategies
that align with business objectives.
➔ Plan, build, and manage
high-performing ad campaigns
across Meta platforms, including Facebook,
Instagram, and Audience Network.
➔ Leverage
custom audiences, lookalike audiences, and interest-based targeting
to maximize reach and conversion potential.
Campaign Optimization & Scaling:
➔ Optimize campaigns in real time to hit
CPL, CPA, ROAS, and CAC
targets.
➔ A/B test ad creatives, copy, formats, and audience segments to drive incremental gains.
➔ Scale winning campaigns efficiently without compromising profitability.
Performance Analysis:
➔ Monitor and analyze campaign performance, providing
detailed reports with actionable insights
.➔ Use
Meta Pixel and Conversions API
to track user behavior and attribute conversions accurately.
➔ Leverage first-party data and offline events to enhance campaign performance.
➔ Collaborate with the creative team to develop
thumb-stopping ad creatives
optimized for
performance.
➔ Stay ahead of
Meta platform updates, trends, and best practices
to keep campaigns cutting-edge.
Daily Tasks:
➔ Monitor and optimize social campaigns in Meta mainly (potentially TikTok Ads as well)
➔ Conduct audience and ad copy analysis
➔ Review and adjust bids to maximize ROI
➔ Analyze campaign performance and adjust campaigns as necessary
➔ Collaborate with cross-functional teams on campaign execution
➔ Stay up-to-date on industry trends and make necessary adjustments to campaigns
Weekly Tasks:
➔ Provide performance updates to stakeholders and leadership
➔ Review testing plans and results
➔ Conduct competitor research and analysis
➔ Develop new campaign ideas and strategies
➔ Track KPIs and adjust campaigns accordingly
➔ Provide pitch assistance to sales (Opportunity sizing, Keyword research, prospect audits)
Monthly/Quarterly Tasks:
➔ Analyze and report on overall campaign performance and ROI
➔ Review and adjust campaign budgets
➔ Conduct in-depth analysis of key metrics and trends ➔ Present strategic recommendations for improvement to leadership as a QBR report
Types of Strategies and Tactics:
➔ Campaign structure optimization
➔ Audience research and analysis
➔ Ad copy testing and optimization
➔ Landing page optimization
➔ Conversion rate optimization
➔ Audience targeting
➔ Geotargeting
➔ Remarketing campaigns
➔ A/B testing
➔ Competitor analysis
Main KPIs to Track and Achieve:
➔ Return on Ad Spend (ROAS)
➔ Conversion rate (CR)
➔ Return on investment (ROI)
Requirements:
➔ Bachelor's degree in marketing, business, or related field
➔ 5+ years of experience in paid social campaign management, with a focus on lead generation using a success-based model
➔ Proficiency in Meta Ads and other high-end paid social technologies
➔ Strong analytical and problem-solving skills
➔ Excellent communication and collaboration skills ➔ Ability to manage large-scale campaigns with a budget of $1 million or more
➔ Knowledge of paid social best practices and industry trends
➔ Experience with A/B testing and optimization strategies
Nice-to-Haves:
➔ Experience with
TikTok, LinkedIn, or Pinterest Ads
.
➔ Familiarity with
CRM platforms
like HubSpot or Salesforce for lead integration.
➔ Basic knowledge of
data visualization
tools.
➔ Competitive salary with
performance-based bonuses
.
➔ Flexible working hours and
remote work options
.
➔ Access to
cutting-edge ad tech tools
.
➔ Continuous learning and
professional development opportunities
.
➔ Fun, collaborative, and
growth-orientedInternational company culture
.
t2ó ONE
is a global media and marketing group that helps brands grow by combining technology, data, and media strategies. Founded in 2004, the company offers services such as
Digital 360, Adtech & Data, Media Solutions, Digital Sales, eCommerce at Scale, Mobile Apps Ecosystem,
and
1st Party Data Enrichment
. With over
500 employees
and
300 active clients
, t2ó ONE operates across
North America, Europe, and Latin America
. The agency focuses on
full-funnel marketing
, performance-driven strategies, and innovation through proprietary tech solutions.
Seniority level
Seniority level Mid-Senior level
Employment type
Employment type Full-time
Job function
Job function Marketing, Public Relations, and Writing/Editing
Industries Advertising Services
Referrals increase your chances of interviewing at t2ó | North America by 2x
Get notified about new Media Specialist jobs in
Canada .
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AI Digital Marketing Specialist (Remote - Anywhere)
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Social Media & Brand Manager - Laurent Dagenais
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Apply on source site Direct message the job poster from t2ó | North America
JOB DESCRIPTION
Job Title:
Sr. Paid Social Specialist
Location:
Remote
Hours of work:
Normal office hours are Monday through Thursday 8.00am to 5.30pm and Friday from 8.00am to 2.00pm
Experience:
Minimum 5-7 years in paid social acquisition
Salary Range: $
65k - 75k per year + performance bonus (depends on candidate expertise)
Overview:
We’re on the hunt for a Paid Social Ninja with a razor-sharp focus on Meta (Facebook & Instagram) advertising. In this role, you’ll be the driving force behind high-impact, revenue-generating ad campaigns. You’ll manage the full funnel—from strategy to execution—while continuously optimizing performance to smash our ROAS and CPA targets. If you thrive in a data-driven, fast-paced environment and know Meta Ads Manager like the back of your hand, we want to hear from you.
Key Responsibilities:
➔ Develop and implement
full-funnel Meta ad strategies
that align with business objectives.
➔ Plan, build, and manage
high-performing ad campaigns
across Meta platforms, including Facebook,
Instagram, and Audience Network.
➔ Leverage
custom audiences, lookalike audiences, and interest-based targeting
to maximize reach and conversion potential.
Campaign Optimization & Scaling:
➔ Optimize campaigns in real time to hit
CPL, CPA, ROAS, and CAC
targets.
➔ A/B test ad creatives, copy, formats, and audience segments to drive incremental gains.
➔ Scale winning campaigns efficiently without compromising profitability.
Performance Analysis:
➔ Monitor and analyze campaign performance, providing
detailed reports with actionable insights
.➔ Use
Meta Pixel and Conversions API
to track user behavior and attribute conversions accurately.
➔ Leverage first-party data and offline events to enhance campaign performance.
➔ Collaborate with the creative team to develop
thumb-stopping ad creatives
optimized for
performance.
➔ Stay ahead of
Meta platform updates, trends, and best practices
to keep campaigns cutting-edge.
Daily Tasks:
➔ Monitor and optimize social campaigns in Meta mainly (potentially TikTok Ads as well)
➔ Conduct audience and ad copy analysis
➔ Review and adjust bids to maximize ROI
➔ Analyze campaign performance and adjust campaigns as necessary
➔ Collaborate with cross-functional teams on campaign execution
➔ Stay up-to-date on industry trends and make necessary adjustments to campaigns
Weekly Tasks:
➔ Provide performance updates to stakeholders and leadership
➔ Review testing plans and results
➔ Conduct competitor research and analysis
➔ Develop new campaign ideas and strategies
➔ Track KPIs and adjust campaigns accordingly
➔ Provide pitch assistance to sales (Opportunity sizing, Keyword research, prospect audits)
Monthly/Quarterly Tasks:
➔ Analyze and report on overall campaign performance and ROI
➔ Review and adjust campaign budgets
➔ Conduct in-depth analysis of key metrics and trends ➔ Present strategic recommendations for improvement to leadership as a QBR report
Types of Strategies and Tactics:
➔ Campaign structure optimization
➔ Audience research and analysis
➔ Ad copy testing and optimization
➔ Landing page optimization
➔ Conversion rate optimization
➔ Audience targeting
➔ Geotargeting
➔ Remarketing campaigns
➔ A/B testing
➔ Competitor analysis
Main KPIs to Track and Achieve:
➔ Return on Ad Spend (ROAS)
➔ Conversion rate (CR)
➔ Return on investment (ROI)
Requirements:
➔ Bachelor's degree in marketing, business, or related field
➔ 5+ years of experience in paid social campaign management, with a focus on lead generation using a success-based model
➔ Proficiency in Meta Ads and other high-end paid social technologies
➔ Strong analytical and problem-solving skills
➔ Excellent communication and collaboration skills ➔ Ability to manage large-scale campaigns with a budget of $1 million or more
➔ Knowledge of paid social best practices and industry trends
➔ Experience with A/B testing and optimization strategies
Nice-to-Haves:
➔ Experience with
TikTok, LinkedIn, or Pinterest Ads
.
➔ Familiarity with
CRM platforms
like HubSpot or Salesforce for lead integration.
➔ Basic knowledge of
data visualization
tools.
➔ Competitive salary with
performance-based bonuses
.
➔ Flexible working hours and
remote work options
.
➔ Access to
cutting-edge ad tech tools
.
➔ Continuous learning and
professional development opportunities
.
➔ Fun, collaborative, and
growth-orientedInternational company culture
.
t2ó ONE
is a global media and marketing group that helps brands grow by combining technology, data, and media strategies. Founded in 2004, the company offers services such as
Digital 360, Adtech & Data, Media Solutions, Digital Sales, eCommerce at Scale, Mobile Apps Ecosystem,
and
1st Party Data Enrichment
. With over
500 employees
and
300 active clients
, t2ó ONE operates across
North America, Europe, and Latin America
. The agency focuses on
full-funnel marketing
, performance-driven strategies, and innovation through proprietary tech solutions.
Seniority level
Seniority level Mid-Senior level
Employment type
Employment type Full-time
Job function
Job function Marketing, Public Relations, and Writing/Editing
Industries Advertising Services
Referrals increase your chances of interviewing at t2ó | North America by 2x
Get notified about new Media Specialist jobs in
Canada .
Social Media & Brand Manager - Laurent Dagenais
AI Digital Marketing Specialist (Remote - Anywhere)
Social Media & Brand Manager - Laurent Dagenais
Social Media & Brand Manager - Laurent Dagenais
Whistler, British Columbia, Canada 2 hours ago
Remote Email Marketing Specialist - Canada
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr