Job opportunity
Platform Growth Marketing Lead
New York tech
Lead platform growth marketing remotely across Canada at Affirm, using integrated campaigns and performance data to acquire and activate merchants.
This hands-on marketing role develops programs through platforms and ISV channels. You will select channel mixes, create campaign assets, collaborate with partners, and connect activity to acquisition, activation, pipeline, GMV, and revenue. The work supports reusable programs and measurable go-to-market execution.
Key Responsibilities:
Own channel strategy for defined platform marketing programs
Develop integrated campaigns across relevant marketing channels
Build briefs, messaging, content, toolkits, and presentations
Define objectives, funnel stages, KPIs, and reporting requirements
Analyze performance and recommend optimization or investment
Requirements:
Six or more years in integrated or growth marketing
Experience managing multiple channels against business objectives
Track record measuring acquisition, activation, pipeline, or revenue
Strong analytical judgment with incomplete attribution data
Strong project management and cross-functional communication skills
Bring channel strategy, campaign execution, partner collaboration, and measurement expertise to Affirm’s remote platform growth programs.
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Apply on source site This hands-on marketing role develops programs through platforms and ISV channels. You will select channel mixes, create campaign assets, collaborate with partners, and connect activity to acquisition, activation, pipeline, GMV, and revenue. The work supports reusable programs and measurable go-to-market execution.
Key Responsibilities:
Own channel strategy for defined platform marketing programs
Develop integrated campaigns across relevant marketing channels
Build briefs, messaging, content, toolkits, and presentations
Define objectives, funnel stages, KPIs, and reporting requirements
Analyze performance and recommend optimization or investment
Requirements:
Six or more years in integrated or growth marketing
Experience managing multiple channels against business objectives
Track record measuring acquisition, activation, pipeline, or revenue
Strong analytical judgment with incomplete attribution data
Strong project management and cross-functional communication skills
Bring channel strategy, campaign execution, partner collaboration, and measurement expertise to Affirm’s remote platform growth programs.
#J-18808-Ljbffr