Shape impactful media strategies as the Integrated Media Manager at Weber Shandwick in Toronto. Leverage your PR expertise to execute earned media strategies and inspire client relationships.

In this managerial role, you will lead integrated account teams in driving media campaigns for renowned brands. Your responsibilities will include crafting compelling storytelling materials and building strong relationships with key media contacts. Tackle reputation-critical moments with strategic communication to enhance brand visibility.

Key Responsibilities:
• Develop integrated media plans and outreach strategies
• Create press releases and messaging frameworks
• Build relationships with journalists and key opinion leaders
• Collaborate with digital and creative teams
• Monitor news cycles for real-time media opportunities

Requirements:
• 4+ years of public relations experience
• Knowledge of Canada’s media landscape and social platforms
• Proven media relations and influencer execution skills
• Strong analytical abilities using media intelligence tools
• Exceptional written communication across various formats

Bring your media expertise and strategic thinking to drive results at Weber Shandwick.
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