Turn local market research into actionable marketing plans for Alterna’s branches, with responsibility for data analysis and community awareness. Regional travel is required.
As Marketing Specialist, you will break down strategic problems and identify opportunities across branch trade areas. You will monitor marketing performance, integrate measurements, and support fact-based decisions. The role requires collaboration with partners and alignment to strategic plans.
Key Responsibilities:

Analyze local markets, segmentation, data, and performance
Identify opportunities to increase community brand awareness
Recommend and execute timely, budget-conscious marketing plans
Manage internal and external partner relationships
Integrate measurements to maximize local opportunities
Requirements:

Degree in Marketing, Communications, Business, or related discipline
Minimum four years’ marketing or related experience
Strong analytical and problem-solving skills
Strong organizational, collaboration, and team skills
Financial services experience is an asset
Use market research, performance analysis, and strategic problem-solving to shape Alterna’s local marketing initiatives and community growth.

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Marketing Specialist Market Research