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Job opportunity

AI Content Marketing Specialist

BorderPass

Toronto, Ontario
Use AI tools and human storytelling to create authentic marketing content for BorderPass. This full-time role supports digital growth across B2C and B2B audiences.
As an early-career Marketing Specialist, you will develop written, static, and video materials for social media, blogs, newsletters, and promotions. Your work will combine AI-driven ideation with proofreading, keyword research, and search optimization. You will also experiment with emerging AI technologies while supporting paid campaigns and marketing collaboration.
Key Responsibilities:

Craft content aligned with brand and business goals
Leverage AI tools for creation and optimization
Proofread and optimize written content for SEO
Experiment with emerging AI marketing technologies
Support paid campaigns across Google Ads and Meta
Requirements:

Recent graduate or early-career digital media professional
Exceptional writing and storytelling abilities
Ability to maintain human, natural-sounding content
Creative thinker with proactive problem-solving approach
Familiarity with Canada’s International Student Program is advantageous
Combine AI-assisted creativity, SEO, storytelling, and paid marketing support to strengthen BorderPass’s digital presence.

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