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Job opportunity

Consumer Insights Research Analyst

Interpublic

Toronto, Ontario
Turn consumer data into compelling insights as a Research Analyst in Toronto, using survey analysis and clear storytelling for marketing strategy.
Omnicom Media Group seeks a detail-oriented Research Analyst for its Consumer Insights team. You will support surveys, focus groups, and secondary research while translating findings into executive-ready narratives. The work connects data analysis, human behaviour, and marketing strategy across product categories.
Key Responsibilities:

Support questionnaire design, testing, fieldwork monitoring, and final reporting
Translate findings into compelling narratives and presentation-ready deliverables
Collaborate with strategy, planning, and senior management teams
Ensure accuracy across collected and analyzed research data
Coordinate vendors, timelines, and multiple simultaneous research projects
Requirements:

Undergraduate degree in social sciences, marketing, business, psychology, or similar
One or more years of research analysis experience
Familiarity with surveys, focus groups, and secondary research
Ability to communicate complex data to client and internal audiences
Strong accuracy, attention to detail, and structured problem-solving
Apply research instincts, data analysis, and insight storytelling to help Omnicom Media Group guide well-founded marketing decisions.

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