Job opportunity
Paid Media Performance Marketing Specialist
Doane Grant Thornton LLP
Lead paid media strategy and optimization at Doane Grant Thornton, using Google Ads and LinkedIn Campaign Manager. This is a 14-month contract.
As Digital Marketing Specialist, you will manage campaigns from planning through reporting. The work spans audience targeting, budgeting, creative briefing, trafficking, launch, and optimization. You will connect paid media, landing pages, analytics, and business outcomes.
Key Responsibilities:
Lead paid media strategy across Google Ads and LinkedIn Campaign Manager
Manage targeting, budgets, creative briefings, launches, optimization, and reporting
Optimize landing pages, calls-to-action, and conversion journeys
Measure performance using GA4, Google Tag Manager, and platform analytics
Translate campaign data into actionable stakeholder recommendations
Requirements:
Five-plus years in digital, performance marketing, or paid media
Hands-on Google Ads and LinkedIn Campaign Manager experience
Experience managing campaign setup, targeting, budgets, and reporting
GA4 and Google Tag Manager measurement experience
Knowledge of attribution, UTMs, testing, tracking, and funnel analysis
Bring paid media expertise, analytical thinking, and campaign measurement skills to Doane Grant Thornton’s Marketing team.
#J-18808-Ljbffr
Apply on source site As Digital Marketing Specialist, you will manage campaigns from planning through reporting. The work spans audience targeting, budgeting, creative briefing, trafficking, launch, and optimization. You will connect paid media, landing pages, analytics, and business outcomes.
Key Responsibilities:
Lead paid media strategy across Google Ads and LinkedIn Campaign Manager
Manage targeting, budgets, creative briefings, launches, optimization, and reporting
Optimize landing pages, calls-to-action, and conversion journeys
Measure performance using GA4, Google Tag Manager, and platform analytics
Translate campaign data into actionable stakeholder recommendations
Requirements:
Five-plus years in digital, performance marketing, or paid media
Hands-on Google Ads and LinkedIn Campaign Manager experience
Experience managing campaign setup, targeting, budgets, and reporting
GA4 and Google Tag Manager measurement experience
Knowledge of attribution, UTMs, testing, tracking, and funnel analysis
Bring paid media expertise, analytical thinking, and campaign measurement skills to Doane Grant Thornton’s Marketing team.
#J-18808-Ljbffr