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Job opportunity

Senior B2B Media Strategy Manager

Marketbridge

Toronto, Ontario 113.000 - 141.000
Lead B2B media strategy at Marketbridge remotely, using audience planning and channel expertise to connect brand and demand for complex clients.
As Senior Manager, Advanced Media Partnerships, you will shape integrated media plans for complex B2B and enterprise clients. The work spans programmatic, direct publisher buys, video, OOH, CTV, broadcast, experiential, and emerging platforms. You will connect business objectives with audience strategy, investment planning, measurement, and performance insights.
Key Responsibilities:

Develop integrated media strategies and actionable channel recommendations
Build cross-channel plans across digital, offline, and emerging platforms
Define channel roles throughout the buyer journey
Manage, coach, and develop media planners and buyers
Present strategies and performance insights to client stakeholders
Requirements:

Six or more years in media strategy, planning, or integrated media
Strong B2B strategy experience for complex or enterprise clients
Knowledge of programmatic, display, video, OOH, CTV, and broadcast
Experience managing, coaching, or mentoring media professionals
Client-facing presentation and media vendor negotiation experience
Shape integrated B2B media programs through audience strategy, channel planning, measurement, and performance storytelling at Marketbridge.

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