Job opportunity
Founding B2B Marketing Lead
Sprout Family Inc.
Shape Sprout’s first marketing function as a GTA-based B2B marketer owning content, email, events, and brand messaging.
This hands-on marketing role turns family-building benefits into clear stories for brokers, HR leaders, carriers, and employees. You will work closely with founders, sales, and the Head of Design. The position combines creative craft, customer empathy, measurement, and AI-enabled workflows in a lean team.
Key Responsibilities:
Own email, LinkedIn, content strategy, and weekly calendars
Build HR leader and broker communities through events
Design and run lifecycle nurture campaigns
Create partner collateral, launch toolkits, and case studies
Translate positioning into consistent audience-specific messaging
Requirements:
Exceptional writing across complex benefit audiences
6+ years of hands-on B2B marketing experience
Depth across content, email, events, and brand messaging
Self-directed planning and outcome measurement
Daily AI use with sound judgment
Lead Sprout’s marketing foundation through sharp writing, customer insight, lifecycle campaigns, and practical AI workflows.
#J-18808-Ljbffr
Apply on source site This hands-on marketing role turns family-building benefits into clear stories for brokers, HR leaders, carriers, and employees. You will work closely with founders, sales, and the Head of Design. The position combines creative craft, customer empathy, measurement, and AI-enabled workflows in a lean team.
Key Responsibilities:
Own email, LinkedIn, content strategy, and weekly calendars
Build HR leader and broker communities through events
Design and run lifecycle nurture campaigns
Create partner collateral, launch toolkits, and case studies
Translate positioning into consistent audience-specific messaging
Requirements:
Exceptional writing across complex benefit audiences
6+ years of hands-on B2B marketing experience
Depth across content, email, events, and brand messaging
Self-directed planning and outcome measurement
Daily AI use with sound judgment
Lead Sprout’s marketing foundation through sharp writing, customer insight, lifecycle campaigns, and practical AI workflows.
#J-18808-Ljbffr