Job opportunity
Director, Marketing
Thermogenics
Position Summary
The Director of Marketing will build and lead the marketing function for a rapidly growing, private equity-backed boiler and mechanical services platform operating across North America.
This is a hands-on, individual contributor role responsible for both strategy and execution—from defining the brand and demand engine to directly building campaigns, tools, and content that drive measurable growth.
The ideal candidate combines industrial/services marketing expertise, strong commercial instincts, and the ability to operate with pace, accountability, and limited infrastructure in a scaling environment.
Key Responsibilities
Develop and execute a marketing strategy aligned to aggressive organic growth targets
Partner with CEO, COO, and business leaders to support:
Regional growth priorities
New service line expansion
Cross-sell across installed base
Translate commercial objectives into clear demand generation plans
Demand Generation (Primary Focus)
Build and execute multi-channel demand generation programs:
Digital (SEO, SEM, paid media)
Field marketing / regional campaigns
Email and lifecycle marketing
Drive qualified lead generation for:
Service contracts
Emergency/repair work
Rentals and parts
Establish and track pipeline contribution and ROI metrics
Sales Enablement
Partner closely with Sales and Business Development teams to:
Develop sales collateral, pitch decks, and case studies
Improve win rates and sales cycle efficiency
Standardize messaging across regions
Build tools that enable local teams to execute consistently
Brand & Positioning
Define and elevate a consistent North American brand across legacy and acquired businesses
Position the company as a trusted, technical partner in boiler and mechanical services
Ensure brand consistency across:
Website(s)
Proposals
Field materials
Digital presence
Digital & Infrastructure Build-Out
Own and optimize the company’s digital ecosystem:
Website strategy and performance
CRM and marketing automation (in partnership with IT/Sales)
Implement scalable tools and processes appropriate for a PE-backed platform
M&A Integration Support
Support marketing integration of acquisitions, including:
Brand alignment decisions (house of brands vs. single brand)
Website and collateral integration
Customer communication strategies
Ensure acquired businesses are quickly integrated into growth engine
Performance & Analytics
Establish a metrics-driven marketing function, including:
Cost per lead / acquisition
Marketing-sourced pipeline
Conversion rates by channel
Provide regular reporting to executive team and PE sponsors as needed
Qualifications
Experience
8–12+ years of marketing experience, with strong preference for:
Industrial, field service, or B2B services environments
Multi-location or distributed operations
Experience in a high-growth and/or private equity-backed company strongly preferred
Proven success building demand generation engines with measurable ROI
Capabilities
Player-coach mindset (willing to execute directly, not just delegate)
Strong commercial acumen and ability to align with revenue goals
Experience supporting sales-led organizations
Ability to operate with ambiguity and speed in a scaling environment
Strong project management and prioritization skills
Technical Skills
Digital marketing (SEO/SEM, paid media, analytics)
CRM and marketing automation platforms (e.g., Salesforce, HubSpot)
Content development and campaign execution
Data-driven decision making
Success Profile
This individual will succeed if they:
Build a repeatable demand engine that drives measurable revenue growth
Enable the sales team to close more business, faster
Bring structure and discipline to marketing without slowing the business
Effectively balance strategy and hands-on execution
Scale marketing capabilities in line with the company’s M&A-driven expansion
Working Conditions
This role requires regular travel (up to 25%) to various U.S. and Canadian locations.
This role will be remote with a requirement to attend in person on site monthly.
Benefits
401(k)
Dental insurance
Employee assistance program
Health insurance
Life insurance
Paid time off
Vision insurance
Company Overview
The Company provides best-in-class parts and 24/7 service support delivered via highly trained technicians and manages a fleet of unique rental equipment to serve temporary or emergency needs. The product portfolio is primarily used for industrial, commercial and institutional applications across North America. Thermogenics is a leading manufacturer of coiled tube steam, hot water and thermal fluid boilers and related equipment. With its comprehensive product and service offering, Thermogenics functions as a one-stop shop for all of its customers’ most complex steam and heating requirements.
The Company operates from its head office in Aurora, ON and maintains sales and service operations in Apache Junction, AZ, Cincinnati, OH, Greensboro, NC, Hartford, CT, Louisville, KY, Jacksonville, FL, Las Vegas, NV, Orlando, FL, Ottawa, ON, Red Deer, AB and Sioux City, IA,
Pay: $177,000.00-$205,000.00 per year
Benefits
Dental care
Disability insurance
Employee assistance program
Life insurance
Paid time off
RRSP match
Vision care
Work from home
Work Location
Remote
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Apply on source site The Director of Marketing will build and lead the marketing function for a rapidly growing, private equity-backed boiler and mechanical services platform operating across North America.
This is a hands-on, individual contributor role responsible for both strategy and execution—from defining the brand and demand engine to directly building campaigns, tools, and content that drive measurable growth.
The ideal candidate combines industrial/services marketing expertise, strong commercial instincts, and the ability to operate with pace, accountability, and limited infrastructure in a scaling environment.
Key Responsibilities
Develop and execute a marketing strategy aligned to aggressive organic growth targets
Partner with CEO, COO, and business leaders to support:
Regional growth priorities
New service line expansion
Cross-sell across installed base
Translate commercial objectives into clear demand generation plans
Demand Generation (Primary Focus)
Build and execute multi-channel demand generation programs:
Digital (SEO, SEM, paid media)
Field marketing / regional campaigns
Email and lifecycle marketing
Drive qualified lead generation for:
Service contracts
Emergency/repair work
Rentals and parts
Establish and track pipeline contribution and ROI metrics
Sales Enablement
Partner closely with Sales and Business Development teams to:
Develop sales collateral, pitch decks, and case studies
Improve win rates and sales cycle efficiency
Standardize messaging across regions
Build tools that enable local teams to execute consistently
Brand & Positioning
Define and elevate a consistent North American brand across legacy and acquired businesses
Position the company as a trusted, technical partner in boiler and mechanical services
Ensure brand consistency across:
Website(s)
Proposals
Field materials
Digital presence
Digital & Infrastructure Build-Out
Own and optimize the company’s digital ecosystem:
Website strategy and performance
CRM and marketing automation (in partnership with IT/Sales)
Implement scalable tools and processes appropriate for a PE-backed platform
M&A Integration Support
Support marketing integration of acquisitions, including:
Brand alignment decisions (house of brands vs. single brand)
Website and collateral integration
Customer communication strategies
Ensure acquired businesses are quickly integrated into growth engine
Performance & Analytics
Establish a metrics-driven marketing function, including:
Cost per lead / acquisition
Marketing-sourced pipeline
Conversion rates by channel
Provide regular reporting to executive team and PE sponsors as needed
Qualifications
Experience
8–12+ years of marketing experience, with strong preference for:
Industrial, field service, or B2B services environments
Multi-location or distributed operations
Experience in a high-growth and/or private equity-backed company strongly preferred
Proven success building demand generation engines with measurable ROI
Capabilities
Player-coach mindset (willing to execute directly, not just delegate)
Strong commercial acumen and ability to align with revenue goals
Experience supporting sales-led organizations
Ability to operate with ambiguity and speed in a scaling environment
Strong project management and prioritization skills
Technical Skills
Digital marketing (SEO/SEM, paid media, analytics)
CRM and marketing automation platforms (e.g., Salesforce, HubSpot)
Content development and campaign execution
Data-driven decision making
Success Profile
This individual will succeed if they:
Build a repeatable demand engine that drives measurable revenue growth
Enable the sales team to close more business, faster
Bring structure and discipline to marketing without slowing the business
Effectively balance strategy and hands-on execution
Scale marketing capabilities in line with the company’s M&A-driven expansion
Working Conditions
This role requires regular travel (up to 25%) to various U.S. and Canadian locations.
This role will be remote with a requirement to attend in person on site monthly.
Benefits
401(k)
Dental insurance
Employee assistance program
Health insurance
Life insurance
Paid time off
Vision insurance
Company Overview
The Company provides best-in-class parts and 24/7 service support delivered via highly trained technicians and manages a fleet of unique rental equipment to serve temporary or emergency needs. The product portfolio is primarily used for industrial, commercial and institutional applications across North America. Thermogenics is a leading manufacturer of coiled tube steam, hot water and thermal fluid boilers and related equipment. With its comprehensive product and service offering, Thermogenics functions as a one-stop shop for all of its customers’ most complex steam and heating requirements.
The Company operates from its head office in Aurora, ON and maintains sales and service operations in Apache Junction, AZ, Cincinnati, OH, Greensboro, NC, Hartford, CT, Louisville, KY, Jacksonville, FL, Las Vegas, NV, Orlando, FL, Ottawa, ON, Red Deer, AB and Sioux City, IA,
Pay: $177,000.00-$205,000.00 per year
Benefits
Dental care
Disability insurance
Employee assistance program
Life insurance
Paid time off
RRSP match
Vision care
Work from home
Work Location
Remote
#J-18808-Ljbffr