Job opportunity
VP Omnichannel Engagement Strategy
BGBx Consulting
Shape omnichannel engagement strategy at BGBx using audience insight and behavioral science to connect content, media, CRM, and field engagement.
As Vice President, Engagement Strategy, you will lead clients and integrated teams from insight through activation and optimization. You will translate brand strategy into connected customer journeys across healthcare audiences. The work spans content, technology, measurement, and strategic capability growth.
Key Responsibilities:
Lead audience-centered omnichannel strategies across healthcare stakeholder audiences
Translate business strategy into journeys, channel roles, and activation roadmaps
Connect content, media, CRM, field, social, and digital interactions
Define engagement objectives, KPI frameworks, and learning agendas
Lead executive presentations, workshops, pitches, and strategic conversations
Requirements:
10+ years across engagement, omnichannel, digital, CRM, or integrated strategy
Significant pharmaceutical, healthcare, or life sciences experience
Proven leadership from audience insight through measurement and optimization
Strong understanding of HCP and patient journeys
Experience managing or developing strategists
Bring omnichannel leadership, behavioral insight, and measurement expertise to advance BGBx engagement strategy for healthcare clients.
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Apply on source site As Vice President, Engagement Strategy, you will lead clients and integrated teams from insight through activation and optimization. You will translate brand strategy into connected customer journeys across healthcare audiences. The work spans content, technology, measurement, and strategic capability growth.
Key Responsibilities:
Lead audience-centered omnichannel strategies across healthcare stakeholder audiences
Translate business strategy into journeys, channel roles, and activation roadmaps
Connect content, media, CRM, field, social, and digital interactions
Define engagement objectives, KPI frameworks, and learning agendas
Lead executive presentations, workshops, pitches, and strategic conversations
Requirements:
10+ years across engagement, omnichannel, digital, CRM, or integrated strategy
Significant pharmaceutical, healthcare, or life sciences experience
Proven leadership from audience insight through measurement and optimization
Strong understanding of HCP and patient journeys
Experience managing or developing strategists
Bring omnichannel leadership, behavioral insight, and measurement expertise to advance BGBx engagement strategy for healthcare clients.
#J-18808-Ljbffr