Lead product marketing for Asana’s IT and AI audiences in Vancouver, shaping messaging through audience strategy and technically credible storytelling.
As a Senior Product Marketing Manager, you will own narratives for CIOs, digital transformation leaders, and IT Operations practitioners. Your work will connect StackAI by Asana and Asana Service Management with executive priorities. You will translate AI adoption, governance, consolidation, and ITSM modernization into campaigns and enablement.
Key Responsibilities:

Own audience strategy, messaging, and positioning for IT decision-makers
Map buyer journeys, budgets, evaluation frameworks, and stakeholder dynamics
Author viewpoints, solution narratives, demos, briefings, and whitepapers
Create discovery guides, battlecards, objection handling, and proof points
Execute acquisition campaigns generating net-new qualified pipeline
Requirements:

Extensive product marketing experience within enterprise software
Deep understanding of IT and technical buyer decisions
Background in ITSM, developer tools, AI, automation, or work management
Ability to explain complex concepts to technical and executive audiences
Analytical, collaborative, polished presentation and storytelling skills
Bring IT buyer expertise, AI fluency, and product storytelling to Asana’s Vancouver-based audience marketing team.

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Senior IT Product Marketing Manager