UBC seeks a CRM Email Marketing Specialist skilled in campaign planning, audience segmentation, and student engagement across email and messaging channels.
This specialist supports undergraduate recruitment for UBC’s Vancouver and Okanagan campuses. The work includes marketing automation, CRM nurture campaigns, content creation, email analytics, and stakeholder collaboration. The position develops timely communications throughout the prospective student lifecycle.
Key Responsibilities:

Plan and execute email, newsletter, SMS, and CRM campaigns
Identify audience segments and maintain accurate campaign workflows
Create HTML email layouts, content, imagery, and calls to action
Conduct A/B testing and monitor campaign performance metrics
Prepare reports and recommendations for recruitment stakeholders
Requirements:

Undergraduate degree in a relevant academic discipline
Minimum three years of related experience or equivalent
Experience with CRM systems and marketing automation tools
Strong email marketing, copywriting, analytical, and organizational skills
Knowledge of HTML5, CSS, JavaScript, and web technologies
Apply CRM campaign strategy, email content, segmentation, and analytics to support UBC undergraduate recruitment communications.

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