Job opportunity
Product Marketing Manager Consumer Insights
Bushbalm Inc.
Turn consumer insights into product strategy at Bushbalm in Ottawa, connecting research, product development, and brand marketing. Build recommendations grounded in data.
As Product Marketing Manager, you will translate consumer, esthetician, and market research into clear product and brand direction. You will lead competitive analysis, support stage-gate development, and shape launches across direct-to-consumer, retail, Amazon, and professional channels. Reporting to the Director of Product Marketing, you will collaborate with Product Development, Creative, Sales, Operations, Finance, and Regulatory.
Key Responsibilities:
Translate surveys, reviews, social listening, sales, and CRM data
Maintain consumer and professional profiles for briefs and launches
Lead competitive intelligence across hair, body, and intimate care
Build business cases, concept briefs, and gate presentations
Track launch performance and recommend portfolio improvements
Requirements:
Three to five years in product marketing, brand management, or insights
Experience turning research and data into strategic recommendations
Familiarity with stage-gate product development processes
Experience writing product briefs, positioning, and claims
Comfort using sales, market, and consumer data
Apply product marketing, research, competitive analysis, and strategic storytelling to grow Bushbalm’s skincare portfolio.
#J-18808-Ljbffr
Apply on source site As Product Marketing Manager, you will translate consumer, esthetician, and market research into clear product and brand direction. You will lead competitive analysis, support stage-gate development, and shape launches across direct-to-consumer, retail, Amazon, and professional channels. Reporting to the Director of Product Marketing, you will collaborate with Product Development, Creative, Sales, Operations, Finance, and Regulatory.
Key Responsibilities:
Translate surveys, reviews, social listening, sales, and CRM data
Maintain consumer and professional profiles for briefs and launches
Lead competitive intelligence across hair, body, and intimate care
Build business cases, concept briefs, and gate presentations
Track launch performance and recommend portfolio improvements
Requirements:
Three to five years in product marketing, brand management, or insights
Experience turning research and data into strategic recommendations
Familiarity with stage-gate product development processes
Experience writing product briefs, positioning, and claims
Comfort using sales, market, and consumer data
Apply product marketing, research, competitive analysis, and strategic storytelling to grow Bushbalm’s skincare portfolio.
#J-18808-Ljbffr