Drive McKinsey insights through SEO and generative engine optimization from a North American office, using keyword research and analytics.
As an SEO and GEO Specialist, you will support McKinsey’s global search and discovery strategy. You will optimize articles, guide editors, and improve content visibility across traditional and AI-powered search channels. Your work will span technical SEO, generative search, reporting, and editorial collaboration.
Key Responsibilities:

Perform keyword research and recommend titles and meta descriptions
Optimize images, video, and strategic internal linking
Conduct quarterly technical SEO audits and diagnose indexation issues
Design GEO strategies for LLM and generative search experiences
Build dashboards and report organic discovery performance
Requirements:

Bachelor’s degree or equivalent work experience required
Seven or more years of professional SEO experience
Knowledge of algorithms, ranking factors, and technical SEO practices
Proficiency with Google Search Console, Adobe Analytics, and SEMrush
Understanding of GEO, AI search, and AI agent workflows
Apply SEO, GEO, analytics, and editorial collaboration expertise to expand McKinsey’s readership and discovery.

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SEO and GEO Content Specialist