Drive CRM campaigns for Air Transat using Adobe Campaign Classic, email, and push notifications in a hybrid work environment. Support customer engagement and loyalty.
The CRM and Relationship Marketing Specialist works with the Manager, Relational Program, on multichannel relationship marketing campaigns. This temporary full-time position supports customer lifecycle communications, audience segmentation, campaign workflows, and performance analysis. You will also contribute to CRM initiatives during Black Friday, Boxing Day, and major promotional campaigns.
Key Responsibilities:

Plan and configure email and push notification campaigns
Test, deploy, and monitor CRM campaigns
Segment audiences according to marketing objectives
Manage workflows within Adobe Campaign Classic
Analyze metrics and recommend campaign optimization
Requirements:

Two to five years of relevant experience
Diploma or degree in marketing, communications, or related field
Experience executing relationship marketing campaigns
Understanding of databases and customer segmentation
Fluency in French and English
Apply CRM campaign execution, segmentation, and analysis expertise to Air Transat’s customer relationship marketing programs.

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CRM Campaign Specialist Air Transat